What is typography in web design? An easy guide to web typography in 2024

Welcome to our deep dive into the world of web typography. At the core of every successful website or branding lies the art of typography – a crucial element that goes beyond mere text.
What is typography in web design

Welcome to our deep dive into the world of web typography. At the core of every successful website or branding lies the art of typography – a crucial element that goes beyond mere text.

Typography in web design is not just about choosing fonts; it’s about creating a seamless and enjoyable user experience. It’s also about how text looks, feels, and engages users on a website.

In this guide, we reply to the question: “What is typography in web design?”, its importance, and how it shapes the way users interact with online content.

Whether you’re a seasoned designer or just starting out, understanding the nuances of website type composition is key to crafting compelling digital spaces. Let’s dive in.

What is Typography in Web Design?

Website typography refers to the use of type in web design. It encompasses everything from font selection and sizing to color, spacing, and layout.

This enhances readability, ensures accessibility, and contributes to the overall aesthetics of a website. It’s a powerful tool that communicates the tone and voice of the brand, while also influencing how information is perceived and understood by the audience.

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Typography in Web Design

typography in web design
Creative Mag Issue 124, Barbara Skrodzka

Typography plays a crucial element that forms the backbone of website communication.

In the realm of web design, over 95% of information is conveyed through text, making typography an essential aspect of conveying a site’s message and engaging its audience.

Good typography ensures that reading is an effortless, seamless process. It involves selecting the right typefaces, arranging them in a cohesive layout, and paying attention to details like font size, spacing, and color contrast.

The Cost of Bad Typography

bad typography example

On the other hand, poor typography can be a significant deterrent to users. It can lead to a confusing, frustrating experience, where the content becomes difficult to digest, leading to higher bounce rates and lower user engagement.

Text that is too small, too condensed, or lost in a poor contrast can make a website feel inaccessible and unwelcoming.

Research highlighted in the 2020 edition of the International Design Journal revealed the significant impact of typography on the interpretation of online information by users.

It requires a thoughtful approach, balancing design with readability and accessibility. By prioritizing good typography, web designers can create sites that not only attract but also retain users’ attention, making the information delivery process efficient and enjoyable.

Type of Fonts

Types of fonts

The foundation of typography lies in understanding the essential information of the distinction between several fonts and typefaces. A typeface is the design of the lettering, which can include variations, whereas a font is a specific font style and font size.

The choice of typeface is crucial, as it sets the tone and personality of a website. Below we delve into the 5 popular Type of Fonts.

1. Serif fonts

Serif fonts example

Serif fonts are characterized by small lines or decorative features (called serifs) attached to the end of a letter or symbol.

These fonts like Weigeland are often seen as traditional and formal, making them a popular choice for printed material like books, newspapers, and magazines.

2. Sans Serif fonts

Sans Serif fonts example

Sans serif fonts, as the name implies (‘sans’ meaning ‘without’), lack the small projecting features at the ends of letters, such as the capital letters, found in serif fonts.

A sans serif font like Aregia offers a cleaner, more modern look and are widely used in digital and graphic design. They are favored for their simplicity and readability, particularly on digital screens where detail can be lost at smaller sizes.

3. Script Fonts

Script Fonts example

Script fonts mimic the fluidity and variability of handwriting. They range from casual, looser styles to more formal, calligraphic designs.

Script fonts like Clarkson often convey elegance, creativity, and a personal touch, making them ideal for invitations, branding, and decorative paragraph text.

4. Display Fonts

display fonts example

Display fonts are designed to grab attention and are used primarily for headings, posters, and any application where large, impactful text is needed. These fonts come in a vast array of styles, from bold and chunky to ornate and whimsical.

While they are effective for making a strong visual statement, display typefaces like Gimela are generally not suited for body copy due to their often elaborate and unique designs.

5. Monospaced fonts

monospaced fonts example

Monospaced fonts, also known as fixed-width or non-proportional fonts, allocate the same amount of horizontal space to each character.

Monospaced fonts are particularly useful for aligning text in columns, creating tabular data, and in programming where the alignment of characters can be crucial.

The Basics of Web Typography

the basics of web typography

The study of the website type is the art of arranging and styling text on web pages for an aesthetic appeal and in order to improve readability.

At its core, it involves selecting typefaces, determining font sizes, setting line lengths, adjusting line height (leading), and managing letter and word spacing. Here are some fundamental aspects:

  • Font Size and color: these play pivotal roles in ensuring text is both legible and engaging. The right size ensures readability, while color can be used to evoke different emotions and highlight important information.
  • Text Alignment and Spacing: Proper text alignment and spacing are key for a clean and organized website. Effective use of these elements guides a visitor’s eyes through the content, enhancing the overall user experience.

Visual Hierarchy in Typography

Visual Hierarchy in Typography example

Visual Hierarchy in Typography is a fundamental concept for web designers. It involves the arrangement and presentation of body text in a way that guides the reader’s attention to different levels of importance. Key tools include varying one font sizes, weights, and styles.

For example, a bold, large sans serif is the right font for prominent headings to draw attention, while body text may use a smaller, more readable serif font.

Visual Hierarchy in Typography example 2

If done correctly, it enhances the overall readability and aesthetic appeal of a web page, ensuring a seamless flow of information.

  • Font Weight, Size and Style: Varied font weights and styles can create the right hierarchy, subtly guiding users to the most crucial information first. Bold fonts for headings and lighter fonts for body text often work well.
  • Headers and Sub-headers: Strategically used headers and subheaders break content into digestible sections, making it easier for users to scan and find what they’re looking for.

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Readability and Accessibility

Readability and Accessibility example

Readability and Accessibility in the study of the type composition are crucial for creating an inclusive web page that can be easily navigated by all internet users.

This includes choosing legible font families, maintaining an optimal line length and line height, and ensuring a high contrast ratio between text and background.

Readability and Accessibility example 2

For instance, a serif font or a sans serif typeface with a sufficient font size on a white background can significantly improve website readability, offering a pleasant reading experience.

Additionally, adhering to accessibility standards is essential for users with disabilities, making web pages universally accessible.

  • Best Practices for Legible Text: Ensuring body text is legible is non-negotiable in website design. This includes selecting clear, easy-to-read fonts and using contrasting colors for text and backgrounds.
  • Ensuring Accessibility in Type Composition: Typography must be accessible to all, including individuals with disabilities. This means considering factors like font choice, color contrast, and body text size.

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Responsive Typography

responsive typography example
Rainmaking, Filip Justic

Responsive Typography in Website Design refers to the practice of adjusting typography based on screen resolution and device.

This ensures that text is equally legible and aesthetically pleasing across all devices and operating systems, from desktops to smartphones.

Techniques like using web safe fonts and scalable units for font sizes (such as “VW” – viewport width) are employed for website typography.

Responsive typography example 2
COMN, Eduard Bodak

Responsive typography enhances the user interface by adapting line length, line height, and font choices to different screen sizes, thus maintaining functionality and visual appeal.

  • Adapting Typography for Mobile Devices: Responsive typography ensures that your text looks great on any device, whether it’s a desktop, tablet, or smartphone.
  • Techniques for Scalable Typography: Employ scalable units like viewport width (vw) for font sizes to ensure your typography adjusts seamlessly to different screen sizes.

Typography Trends for 2024

ui design and typography trends

Innovative Typography Trends in website design for 2024 include the use of dynamic text animations, integration of unique letter shapes, and experimenting with various font families.

These trends move beyond standard fonts and traditional sans serif typefaces, embracing the possibilities of digital text to create engaging user experiences.

1. Artistic Sans Serifs

Artistic Sans Serifs example
Howden, North Design

In 2024, “Artistic Sans Serifs” will be on the rise, moving beyond the clean and minimalistic lines traditionally associated with sans serif fonts.

These different fonts will feature unique quirks and distinctive character traits, adding personality and flair to website design.

Artistic Sans Serifs example 2

Think of sans serifs with unexpected curves, varied line weights, or playful geometric shapes integrated into the letterforms.

This trend adds a touch of creativity and individuality to digital white space, making text elements not just readable but also memorable.

2. Bold and Vibrant Typefaces

Bold and Vibrant Typefaces example
Royal Television Society’s event, Studio Kiln

The Bold and Vibrant Typefaces trend brings to life the “funky and chunky” fonts with its robust, impactful lettering.

This style is characterized by heavy, exaggerated forms and often incorporates bright, attention-grabbing colors.

Bold and Vibrant Typefaces example 2
Tokyo Dome City

Ideal for section headers and titles, these typefaces make a bold statement and are perfect for brands looking to stand out.

Their imposing presence on a website page captures the visitor’s attention instantly and adds an element of fun to the design.

3. Hybrid Serif Styles

Canela Collection, Commercial Type

Hybrid Serif Styles, or “Semi-Serifs“, will be a key trend, blending the elegance of serifs with the simplicity of sans serifs.

These typefaces strike a balance between the two styles, often featuring semi-structured serifs or partial serif designs on characters.

hybrid serif style example 2

This innovative approach offers a fresh take on traditional typography, providing designers with a versatile tool for creating sophisticated yet modern designs that resonate with a wide audience.

4. Versatile Typeface Collections

Versatile Typeface Collections example
Macklin, Monotype

Versatile Typeface Collections, evolving from “Large Type Families“, are set to dominate, offering extensive options in a single font family.

These collections will include a wide range of weights, styles, and variations, enabling designers to maintain consistency across various applications while still having the flexibility to adapt to different contexts.

Versatile Typeface Collections example 2

This great typography trend is particularly useful for branding and long-term projects where uniformity and versatility are key.

5. Prominent Letter Heights

Prominent Letter Heights example
Mint Grotesk, Love Letters

Prominent Letter Heights, emerging from the “Massive x-height” trend, focuses on maximizing the height of lowercase letters relative to capitals.

These typography choices enhances readability, especially on digital screens, making the typeface used for text more accessible at smaller sizes.

Prominent Letter Heights example 2
Ragged Edge for Marshmallow

Fonts with prominent letter heights appear more open and legible, making them ideal for body text. This trend reflects a growing emphasis on user experience and accessibility in typography.

More Tools and Resources

Tools and resources are essential for designers to effectively implement typography in their projects. From typography tools to color tools like Adobe Color, there are a lot of tools to know.

These include platforms like Adobe Fonts and Google Fonts for a diverse range of font choices, as well as tools for testing contrast ratios and responsiveness.

Additionally, resources like blogs, tutorials, and guides offer insights into the latest trends and best practices in typography, helping designers create more engaging and user-friendly website pages.

1. Adobe Fonts

adobe fonts website

Adobe Fonts offers an extensive library of high-quality typefaces, ideal for designers seeking a diverse range of font styles. Integrated with Adobe Creative Cloud, it allows seamless use across various design applications.

The platform offers an array of options from classic to contemporary fonts, ensuring compatibility and consistent rendering across different browsers and devices.

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2. Webflow

webflow website

Webflow is not only a powerful website design tool but also a valuable resource for typography. It provides designers with the ability to visually style text, offering fine control over font selection, size, weight, and spacing.

Webflow’s integration with Google Fonts and Adobe Fonts makes it easy to experiment with different typography styles directly in the design process.

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3. Envato Elements

envato elements website

Envato Elements is a treasure trove for web designers, offering a vast collection of fonts along with other design assets.

It’s especially beneficial for those looking for unique typefaces to make their projects stand out. With a subscription, users get unlimited access to a wide range of fonts, catering to various design needs and styles.

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4. Domestika

domestika website

Domestika is an online learning platform well known for its curated archive of high-quality courses and free lessons, including a rich assortment of courses on fonts and type design.

It provides access to exclusive learning experiences at discounted prices, making it an excellent choice for designers on a budget.

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5. Fontshare

fontshare website

Fontshare is a free fonts service, providing high-quality typefaces for both personal and commercial use. It’s an excellent resource for designers and developers looking for accessible yet professional-grade fonts.

The platform offers a user-friendly experience with easy font discovery and download options, making it a practical choice for quick and efficient typography solutions.

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What is Web Typography?

Typography is the art and technique of arranging type to make written language legible, readable, and visually appealing. It involves choosing typefaces, point sizes, line lengths, line-spacing (line height), and letter-spacing.


What is typography and example?

Typography refers to the arrangement and style of written content. An example is the use of a bold sans serif typeface for headings on a website, paired with a readable serif font for body text to create contrast and improve legibility.

What is typography in HTML?

Typography in HTML involves using HTML tags to structure content and CSS for styling fonts and text. This includes defining font families, sizes, and font styles to create an effective visual hierarchy on a website page.

What is typography in responsive web design?

In responsive website design, typography adapts to different screen sizes and resolutions. This ensures that text remains legible and visually balanced across various devices, contributing to a consistent user interface and experience.

Executive Summary

As we wrap up, it’s clear that typography is not just an element of design; it’s the backbone of user experience in web design. From enhancing readability to expressing brand identity, typography in website design is a powerful tool.

With new technologies and design trends constantly emerging, the future of website typography is as exciting as it is limitless. Embrace these changes, and watch as your web designs transform into captivating digital experiences.

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