Unbounce: The ultimate solution for high-converting websites


If you are new to the world of online marketing or web design, you have probably heard of Unbounce, as it’s a widely used tool.

Unbounce is an easy-to-use landing page builder that has revolutionized the way we approach online conversions.

As a long-time user of Unbounce, I can attest to the ease of use of its interface and the richness of its features. It has made creating, testing, and optimizing landing pages a breeze.

Today I am excited to take you on a deep dive into the world of Unbounce, sharing with you my experiences and tips for making the most of this amazing tool.

Get ready for a comprehensive Unbounce overview and guide to master the art of high-converting landing pages.

What is Unbounce?

unbounce landing page builder
Image credits: Envato Elements.

Imagine being able to create beautiful landing pages without any coding expertise. This is exactly what Unbounce offers!

As a digital marketer, I’ve tried my share of landing page builders, but Unbounce really stands out – I can assure you.

Unbounce landing pages builder has a super easy-to-use interface and a host of powerful features like A/B testing and dynamic text replacement that make creating and optimizing landing pages a breeze.

With its focus on conversion, every aspect of the platform is designed to help you turn more visitors into leads, customers, or subscribers.

You’ll have access to a wide selection of beautiful templates, an easy editor that’s a joy to use, and detailed analytics to track your progress.

Get started with 35% OFF on Unbounce.

How to use Unbounce

unbounce landing page builders
Image credits: Unbounce.

Since I have been using Unbounce for some time, let me say that the key to success is knowing its great potential.

How do you best use this landing page software? First, choose a template or start from scratch using the easy editor.

The beauty is that you can customize everything from text to images to forms with ease, so it is accessible even to newbies.

As we will see later, things get really interesting: Unbounce offers dynamic keyword insertion for PPC campaigns and A/B testing to help you find the best version of your page.

And it’s not just about aesthetics: your Unbounce landing page must convert! Unbounce has analytics to help you see how your page is performing and the data you need to tweak and refine if necessary.

Key Features

unbounce mobile devices key features
Image credits: Unbounce.

Unbounce has a set of distinctive features that differentiate it from others. These Unbounce’s features for landing pages include:

1. Unbounce Landing pages

unbounce landing pages for small business
Image credits: Unbounce.

If you are looking to improve your online marketing, building landing pages is a must-have for your skill level.

Unbounce makes it super easy and customizable to create a landing page that reflects your brand, drives more conversions, and makes more money.

But why are landing pages so vital? Think of them as the connection point between your marketing messages and the specific action you want visitors to take.

Whether it’s signing up for a newsletter or making a purchase, a well-done landing page guides visitors toward the goal.

In addition, landing pages give you the opportunity to focus your message without distraction from your main website. This focused approach leads to better conversion rates and, ultimately, more effective marketing efforts.

2. Drag and drop builder

unbounce editor
Image credits: Unbounce.

Unbounce’s drag-and-drop builder is a key element in creating landing pages that convert. With this feature, you have full control to add, remove or rearrange page elements without the need for custom code.

Whether it’s text boxes, images, videos, or forms, everything can be intuitively placed exactly where you want it. In my opinion, efficiency, and adaptability are key in digital marketing.

The easy editor allows you to quickly create and edit landing pages, so you can be nimble and adapt to new trends or feedback in real-time.

But the biggest advantage is the creative freedom it gives you. With the drag-and-drop builder, you can design landing pages that are perfectly aligned with your brand and marketing goals. You are no longer limited by templates or technical constraints.

In short, Unbounce’s drag-and-drop builder not only simplifies the process of creating landing pages but also frees your imagination for endless customization.

3. Smart Copy

unbounce smart copy
Image credits: Unbounce.

Unbounce’s smart copy feature is a game changer when it comes to creating effective landing pages, especially in this new age of AI.

The Unbounce innovative AI technology generates persuasive, conversion-focused text tailored to business goals.

Why is this feature so valuable? Because in digital marketing, the words you use are as crucial as the design. A poorly written copy can discourage visitors and hurt conversions, while well-crafted copy resonates, builds trust, and drives conversions.

This is where Unbounce’s smart copy feature shines. It generates high-quality copy designed to convert, taking the guesswork out of creating compelling copy.

Get started with Smart Copy

4. Popups and sticky bars

unbounce popups and sticky bars
Image credits: Unbounce.

Unbounce’s popups and sticky bars are a couple of its most powerful features that can significantly increase conversions.

Popups are interactive windows that appear above the landing page content, while sticky bars are thin, less invasive bars that can be attached to the top or bottom of the page.

We know that in a world where attention spans are short, getting the audience to focus on the call-to-action (CTA) is critical.

Popups and sticky bars are powerful tools for highlighting specific offers, collecting email subscriptions, sharing important updates, or promoting limited-time offers.

  • Popups, if timed correctly, can provide a compelling push toward CTA without being overly intrusive.
  • Sticky bars, on the other hand, provide a constant reminder of your offer, as they remain visible as users scroll down the page.

By using Unbounce popups and sticky bars, you can tactfully guide your audience’s attention and increase the likelihood that they will take the desired action, making them incredibly effective tools in your landing page strategy.

Get started with Popups and Sticky Bars

5. Dynamic text replacement

unbounce dynamic text replacement
Image credits: Unbounce.

Dynamic text substitution (DTR) allows the content of the landing page to be tailored to the specific keywords used in PPC campaigns or URL parameters.

It all comes down to relevance. When mobile visitors arrive on your page from a specific search query or targeted ad, they expect to see content that is in line with their interests or the promise made in the ad.

If the content on your landing page matches their expectations, they are much more likely to stay, engage and ultimately convert.

By changing the page content based on visitors’ search terms or ad targeting parameters, you create a personalized experience for each visitor.

Simply put, Unbounce’s dynamic text replacement is a game changer for anyone who wants to maximize the ROI of their PPC campaigns or create highly personalized experiences on Unbounce pages.

6. A/B testing

unbounce ab testing
Image credits: Unbounce.

Have you ever created a landing page and wondered if it could perform better? Unbounce has the perfect solution for you: A/B testing!

A/B testing allows you to simultaneously test different versions of your landing page to see which one resonates best with your audience.

The main advantage of A/B testing is optimization. The truth is that it can be difficult to create a perfect landing page on the first try.

User behavior can be unpredictable, and what works for one audience may not work for another.

Therefore, A/B testing helps you eliminate guesswork and test different elements such as headlines, color schemes, or call-to-actions.

By analyzing and refining the data collected from testing, you can continuously improve your landing pages, resulting in higher conversions.

So if you want to create landing pages that generate more leads or conversions, I recommend you try A/B testing with Unbounce and see the results!

Get started with A/B Testing

7. Smart traffic

unbounce intelligent traffic
Image credits: Unbounce.

Unbounce’s smart traffic is also a game-changing tool that uses artificial intelligence to automatically send visitors to the version of your landing page that best suits them.

Each visitor is unique, with their own preferences, behaviors, and needs. A one-size-fits-all approach is obviously not enough, is it?

With Unbounce’s ST tool, visitors are directed to a tailored landing page that is more likely to attract them and lead to a conversion.

I can tell you that, in my experience, it is like having a personal assistant who understands your audience and optimizes your landing pages in real time!

Unbounce’s Smart Traffic combines the power of artificial intelligence with a human touch, allowing you to deliver personalized experiences and achieve higher conversion rates.

Get started with Smart Traffic

8. Speed and Performance

unbounce speed and performance
Image credits: Unbounce.

Speed and performance are key factors that can have a big impact on landing pages. Fortunately, with Unbounce, there is no need to sacrifice any of these elements.

In fact, this landing page builder is known for its lightning-fast page load times and seamless user experience, even when it comes to high-quality images or advanced features.

A slow page can seriously hurt conversion rates. Did you know? Studies have found that a delay of just one second can lead to a significant drop in conversions.

Unbounce ensures that pages load quickly, keeping visitors engaged and increasing the likelihood that they will take action.

If you are familiar with SEO, you will know that page load speed is also a factor that Google considers when ranking websites in search results.

This means that by using Unbounce, you stand a better chance of ranking higher and being seen by more potential customers.

Improve your Speed and Performance

9. Publishing a landing page

publishing a landing page
Image credits: Unbounce.

Publishing a landing page with Unbounce is a breeze, even if you are a novice.

After designing your page with their simple drag-and-drop builder, go to the page overview screen and press the “Publish” button in the upper right corner.

Confirm your decision to publish the page in the popup that opens and voila: your landing page is active!

Attention: if you do not yet have a custom domain, Unbounce offers a useful domain setup guide that you can follow. Keep in mind that the URL of the published landing page is determined by the domain linked to Unbounce.

But don’t worry if you need to make changes later: you can always uninstall, edit and republish at your convenience.

Publish your first Landing Page

10. Integrations

unbounce integrations
Image credits: Unbounce.

Unbounce landing page builder has another great feature, which is the ability to integrate seamlessly with several popular platforms and tools.

This means that you can easily connect Unbounce to tools such as:

  • Google Analytics
  • WordPress site
  • Zapier
  • Mailchimp
  • HubSpot
  • Salesforce
  • Campaign Monitor

Why is this integration so critical for creating landing pages? It’s simple: the integration allows you to link lead-generation landing pages to other tools used in marketing campaigns.

For example, you can connect Unbounce to your email marketing software to automatically add new contacts from your Unbounce landing pages to your email list.

You can also integrate it with your CRM to synchronize lead data and keep track of your prospects.

In addition, you can connect Unbounce with your analytics tools to track visitor behavior and gain valuable information that you can use to optimize your Unbounce landing pages for better results.

Browse the Unbounce App Market

11. AMP (accelerated mobile pages)

unbounce amp
Image credits: Unbounce.

If you’re looking to create mobile-optimized landing pages that are lightning-fast and mobile-friendly, Unbounce’s Accelerated Mobile Pages (AMP) feature is a must-have.

In today’s mobile-first world, this feature can make a huge difference in your user experience, and ultimately, your bottom line.

Studies have shown that mobile page load time affects both bounce rates and conversions, so it’s crucial to optimize your mobile landing pages.

With Unbounce’s AMP feature, you can create all your landing pages that load up to 85% faster than average mobile pages.

This translates to a seamless user experience that keeps visitors engaged and increases your chances of converting them into leads or sales.

User Experience

Unbounce user experience
Image credits: Unbounce.

I have to say, using Unbounce has been an absolute pleasure. The desktop version is incredibly easy to navigate, making it a breeze to create stunning, effective landing pages even if you’re not particularly tech-savvy.

Plus, the drag-and-drop builder is so user-friendly that you’ll feel like a design expert in no time.

Overall, using Unbounce has been a fantastic user experience. It’s clear that a lot of care has gone into making the platform as accessible and user-friendly as possible, and it really shows.

Custom landing pages templates

unbounce landinge page variants
Image credits: Unbounce.

This best landing page builder stands out in the world of custom Unbounce landing page templates and landing page variants.

As a user, I have been consistently impressed with the wide range of templates available on their platform.

Not only are the landing page templates well-designed, but they are also easy to customize to fit your brand’s aesthetic.

With just a few clicks, you can change the Unbounce landing page colors, fonts, images, and layout to fit your needs.

What I really appreciate about these templates is that they are designed with conversions in mind: they have clear CTAs, page speed, simple navigation, and a logical content structure.

Below I list some of my favorite landing page templates that work perfectly with the Unbounce platform.

1. Multor

Best for online courses

multor unbounce template
Image credits: Unbounce.

Are you tired of juggling multiple scheduling platforms for your virtual appointments, online courses, and video consultations?

Look no further than Multor, an incredible contact capture among the Unbounce templates that streamlines everything into one specifically designed landing page template.

Say goodbye to the headache of scheduling and hello to more time focusing on what really matters: your clients and your business. Try it out and see the difference for yourself!

2. O-Book

Best for ebooks

o-book unbounce template
Image credits: Unbounce.

If you’re an ebook author who wants to showcase your work in a way that will grab your reader’s attention, O-Book is the theme for you!

With a design that’s sure to impress, you can give your visitors a preview of what’s in store and even use reader testimonials to seal the deal.

3. O-SaaS

Best for SaaS Products

o-saas unbounce template
Image credits: Unbounce.

If you are looking for a theme that showcases your SaaS product, the O-SaaS theme is the one for you, with no need for further research.

Your product will be front and center, with all its best features on display. Believe me, this theme is exactly what you need to impress potential customers.

Unbounce Pricing

Unbounce pricing
Image credits: Unbounce.

Unbounce offers a 14-day free trial that is totally risk-free and gives you access to the entire platform to build landing pages without significant limitations.

You can cancel anytime, and you will not be charged anything. And the best part? You can cancel on your own, without contacting the support team.

So why not give it a try? See for yourself how Unbounce can take your online marketing to the next level. Let’s see now the Unbounce cost:

  • Launch: $ 99/month
  • Optimize plan: $ 145/month
  • Accelerate: $ 240/month
  • Concierge (best for marketing teams): $ 625/month

Pros and Cons


  • An intuitive and easy drag-and-drop builder
  • Integrates seamlessly with popular tools
  • Unbounce’s AI features, including Smart Traffic and Smart Copy


  • May be too expensive for small businesses
  • There may be a slight learning curve
  • Some design options may be limited for more experienced users


What is Unbounce used for?

The Unbounce site is used for creating and optimizing custom landing pages, pop-ups, and sticky bars to improve conversions in digital marketing campaigns.

Is Unbounce worth it?

Yes, Unbounce is worth it if you’re looking for a robust platform to create high-converting, customizable landing pages, with a suite of advanced features like A/B testing, Smart Traffic, and seamless integrations.

Does Unbounce have a free version?

Yes, Unbounce offers a totally free 14-day trial to test the platform without limitations, providing you with everything you need to get a thorough check and evaluate whether it is right for you!

Wrap Up

In conclusion, with a user-friendly drag-and-drop builder, a wide range of integrations, and AI-powered tools, Unbounce is a comprehensive solution that caters to businesses of all sizes.

Sure, there may be a bit of a learning curve, but the potential return on investment more than justifies the effort.

If you’re looking for a blend of control, flexibility, and advanced features, then Unbounce is definitely worth checking out. Give it a try and start boosting your conversion rate today!

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