Pictory vs InVideo: The Ultimate Battle of AI Video Editors (2023)

Pictory vs InVideo

Every visual story needs the perfect video editing tool to come alive.

In the left corner, we have Pictory, and in the right, there’s InVideo. This post is less of a boxing match and more of an enlightening quest.

Pictory vs InVideo: Who emerges as the ultimate tool for video creation and visual storytelling?

Stay with us, and let’s find out together.

Pictory vs InVideo: Overview

In this overview, we’ll explore the features and benefits of both platforms, helping you make an informed decision on which one suits your creative needs best.

What is Pictory?

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Starting at $19/mo

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In the expansive universe of AI video editors, InVideo stands out, promising to simplify the video creation process.

It’s more than just another tool—it’s a canvas where ideas come alive with moving visuals.

Specially crafted for those not technically inclined, InVideo offers a user-friendly interface complemented by an extensive library of templates.

Its true allure lies in its versatility, catering to everything from business promotions to personal event montages.

Like its peer, Pictory, it’s cloud-based, ensuring users aren’t tethered to a single workstation.

Before plunging into its diverse features, there’s an option to test the waters with a free trial.

InVideo is not just redefining video creation—it’s inviting creators, both novices and experts, to explore video storytelling in an unprecedented manner.

What is InVideo?

InVideo: Create pro-quality videos with AI
Starting at 0$ (Free Plan)

InVideo simplifies video creation with ready-made templates that you can quickly customize even if you’ve never done it before.

Try InVideo

Stepping into the limelight of AI-driven video creation, InVideo emerges as a beacon for all content enthusiasts.

Imagine an online video editor that demystifies the intricate world of creating videos, making every user feel like a seasoned filmmaker.

This is the allure InVideo offers. Tailored for today’s fast-paced content landscape, it’s rapidly becoming the go-to video editing platform for both marketers and creators.

But what’s causing the buzz? This video creation tool equips its users with advanced editing features: automated editing, custom templates, and more.

Furthermore, its AI capabilities — from recognizing text and faces to discerning voice nuances — add a personalized touch to impactful videos.

Amid the myriad of AI video tools, InVideo stands tall, beckoning every storyteller to craft their visual tales effortlessly.

Key Features Comparison

Pictory and InVideo have distinctive features that differentiate them from others. These features for the video creation process include:

1. Editing videos

Pictory video editor

When it comes to the intricacies of editing, InVideo arguably holds the advantage.

Providing tools for trimming, cropping, and resizing, it paves the way for a video that truly reflects the creator’s vision.

Enhancements like color adjustment and voiceover recording only add to the finesse of the user’s creation.

But the real enchantment? It lies in InVideo’s seamless music integration, dynamic transitions, mesmerizing effects, and more.

For storytellers, InVideo’s text-to-video feature transforms simple words into visually captivating animations and graphics.

It’s not merely about editing; it’s about weaving a narrative, a tale that resonates. And in this art of visual storytelling, InVideo stands out as a true maestro.

Winner: InVideo.

2. Creating video highlights

Pictory video highlights creator

In the realm of high-quality videos, the right tool can make all the difference. When creating video highlights, both Pictory and InVideo offer various features.

InVideo provides an array of user-friendly options, ensuring that even the most basic video clips come alive as engaging videos.

Catering to social media enthusiasts, this platform enables creators to produce social media videos with ease.

On the other hand, Pictory has carved a unique niche for itself.

Renowned for its expertise in crafting highlights from extended videos, it’s the go-to choice with impressive features for many who seek to refine and distil their content.

Winner: Pictory.

3. Automatic video summarization

pictory automatic video summarization

Delving into the vast ocean of AI video editing, one finds a shimmering gem: automatic video summarization.

It’s a game-changer for video creators! Picture this: You have extensive, informative original videos, and you desire just the highlights.

Enter Pictory ai video editor and InVideo, each poised to showcase their prowess.

Pictory, armed with its advanced AI technology, seamlessly turns lengthy videos into concise summary versions.

It’s the perfect solution for those pressed for time yet eager for video content.

While InVideo brings its own array of tools to the table, when judged solely on this feature, Pictory might just hold the advantage.

Winner: Pictory.

4. Video Templates

invideo video templates

Every creator yearns for a starting point that serves both as a foundation and an inspiration.

Pictory and InVideo, titans in the AI video editing arena, step into the spotlight, each showcasing their impressive array of video templates.

Pictory prides itself on a vast collection of designs that can instantly transform any content into a polished, professional presentation.

InVideo, conversely, captivates with its dynamic templates, versatile enough to match various moods and themes.

With InVideo, it feels like owning a wardrobe replete with outfits for every imaginable occasion! All jests aside, both platforms grant creators a significant time advantage, providing a springboard to kickstart their creative journey.

In the friendly rivalry of Pictory vs. InVideo concerning templates, it’s less about superiority and more about which aligns best with the creator’s vision.

Winner: InVideo.

5. Text to video conversion

pictory text to video conversion

The magic of converting mere words into captivating visuals defines the digital age’s “Text to Video Conversion”.

Both Pictory and InVideo enter the stage, each presenting their version of this mesmerizing act.

Pictory is the video editing platform that makes the transformation seem almost effortless, infusing life into static words.

Conversely, InVideo performs like a maestro conductor, harmoniously turning text into dynamic video presentations that embody every word’s essence.

For those undecided about which platform to favour, the decision boils down to personal preference.

Ultimately, making a choice between them could very well be a challenging step in the creative journey.

Winner: InVideo.

User Experience

invideo user experience

If you’re wondering how to create professional-looking videos and customize videos with ease, the user journey also plays a key role.

Pictory, with a good interface design, is easy to use, making the experience of creating engaging videos simple and intuitive.

InVideo, too, offers a level-headed solution, with a user experience that leads the user to find functionality in a practical and effective way.

Both therefore have all the makings of doing their jobs well, simplifying the lives of their users, who look to these platforms precisely for the opportunity to save time and money.

In the world of artificial intelligence video editors, where the user journey can make the experience more or less difficult, Pictory and InVideo prove that the user really does come first.


Exploring the terrain of video editing can sometimes feel daunting. But with Pictory and InVideo offering such compelling pricing options, it’s an adventure worth every cent.

The decision lies in what suits one’s pocket and passion.

Pictory Pricing

pictory pricing

Pictory offers a free trial, inviting users to take their software for a spin. Their free trial plan isn’t just a peek but a genuine experience of their capabilities.

It generously permits users to embark on three video projects, with each venture spanning up to 10 minutes.

  • Standard: $19/mo
  • Premium: $39/mo
  • Teams: $99/mo

InVideo Pricing

invideo pricing

In the dynamic realm of video editing, InVideo stands out, not just for its features but also for its welcoming pricing model. Users are greeted with the gift of a free plan.

  • Free Plan: $0/mo
  • Business: $15/mo
  • Unlimited: $30/mo

Pros and Cons

Pictory Pros:

  • Comprehensive Free Trial: Experience Pictory’s features with three video projects up to 10 minutes each without spending a dime.
  • Advanced AI Capabilities: Streamlined video editing and enhancements, backed by robust AI mechanisms.
  • High Customization: A vast array of templates and tools, giving users ample creative space.

Pictory Cons:

  • Learning Curve: Might be overwhelming for beginners due to its feature-packed interface.
  • Limited Free Access: After the trial, users might have to upgrade to continue benefiting from all features.
  • System Demands: Requires a stable internet connection and a decent device for smooth functioning.

InVideo Pros:

  • Freemium Model: Start with a free plan, great for those testing the waters in video editing.
  • User-Friendly: The intuitive interface makes it easier for users of all levels to navigate and edit.
  • Varied Templates: Extensive library for different genres and occasions, simplifying video creation.

InVideo Cons:

  • Watermark: Free version videos come with a watermark, which might not be ideal for professional use.
  • Advanced Features Behind Paywall: Some of the cutting-edge tools and templates are reserved for the paid versions.
  • Storage Limits: The free version might have restrictions on storage and export quality.


What is better InVideo or Pictory?

Both Pictory and InVideo platforms offer unique features, making one better than the other based on specific needs. If creating video highlights from long-form content is the primary goal, Pictory shines. However, for a broader range of video editing and creation, InVideo might be the better choice.

What’s better than InVideo?

It depends on the specific needs of the user. While InVideo offers a plethora of features for video clips creation and editing, platforms like Pictory might be better suited for specialized tasks like creating video highlights.

What are the disadvantages of InVideo?

While InVideo is versatile, it might be overwhelming for beginners due to its extensive library and features. It may also not be the best option for highly specialized tasks that platforms like Pictory cater to.

Is Pictory AI worth it?

Absolutely! For those focused on creating concise video highlights from long content with minimal effort, Pictory’s AI-driven tools, like automatic video summarization, make it a valuable platform.

Executive Summary

The world of AI video editors is vast, with Pictory and InVideo leading the charge.

Both bring a unique blend of features tailored to specific user needs, from creating YouTube videos to downloading stock videos, and stock footage.

While InVideo provides a holistic video creation experience with its vast library and customization options, Pictory stands out for those keen on creating impactful highlights with ease.

Choosing between them hinges on the specific demands of the task at hand. If you’re looking for online platforms to create videos quickly with minimal effort, both are the solution.

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