Moosend Review: Is This The Ultimate Email Marketing Platform?

Moosend Review

Are you on the lookout for an email marketing platform that can supercharge your campaigns and help you achieve your business goals?

Well, you’re in luck because today we’re diving into the world of Moosend and giving you an in-depth review of this powerful tool.

In this year 2023, it’s important to stay on top of the latest trends and technologies, and Moosend is definitely one of them.

In this Moosend review, we’ll take a closer look at its features, functionalities, and how it can help you connect with your audience on a whole new level.

Moosend: Email Marketing Software for Thriving Businesses
Starting at $9/mo

Try the simplest and most modern solution to deliver email marketing. Get started with a Free Trial of Moosend

Try Moosend

What is Moosend?

Moosend firmly establishes itself as a leading email marketing software in the market.

The potent features coupled with an intuitive interface make it a choice platform for creating visually appealing email campaigns that effectively enhance conversion rates.

The ease of crafting campaigns is significantly amplified by Moosend’s user-friendly editor, custom templates, unlimited emails, and automation capabilities.

It’s evident that Moosend has become a favored choice among freelancers, web designers, and creative professionals aiming to elevate their email marketing endeavors.

How to use Moosend

moosend marketing automation tool

Moosend prominently emerges as a preferred choice among a plethora of email marketing tools available.

The appeal lies in its user-friendly interface and an intuitive suite of features, simplifying the process of creating and optimizing email campaigns.

Upon registration with Moosend, users unlock a vast array of tools and functionalities aimed at boosting productivity and distinguishing campaigns in a competitive market.

This email marketing tool offers a selection of visually appealing email templates that can be effortlessly customized via the editor.

Automated campaigns, unlimited emails, efficient contact list management, and comprehensive analytics and reporting are part of the package.

A notable advantage of Moosend is its seamless integration capabilities. The platform facilitates easy connections to other favored apps and tools, streamlining workflows and augmenting efficiency, making it a holistic solution for varied email marketing needs.

Key Features

Moosend has a set of advanced features that differentiate it from others. These Moosend features of email marketing automation include:

1. Drag and drop editor

moosend editor

The importance of delivering visually appealing and engaging content that resonates well with the audience is recognized in the realm of freelance design.

The discussion now veers towards the editor feature provided by Moosend, which has been acknowledged as a transformative tool for email campaigns.

Moosend eliminates the necessity for coding or design expertise. Its intuitive editor facilitates the customization and adjustment of email templates with ease.

This enables the creation of captivating emails that are successful in retaining audience attention and encouraging repeated engagement.

The convenience introduced by Moosend’s editor is significant.

This marketing automation tool allows for the effortless rearrangement of elements, addition of as many custom fields as needed, images, insertion of buttons, and modification of text, all through a straightforward drag-and-drop action.

This feature is a time and effort saver, enabling a concentration on the creation of compelling content and the delivery of a smooth user experience.

2. Marketing automation

moosend marketing automation

One of the new features encountered is Moosend’s marketing automation.

This tool not only streamlines processes and conserves precious time, but also furnishes optimal, personalized experiences.

This marketing automation tool facilitates the setup of unlimited emails triggered by distinct actions, like welcome emails for new subscribers or follow-up emails for shoppers with items left in the cart.

The automated workflows available ensure the delivery of the appropriate message to the right individual at the correct time, without any manual intervention.

The outcome is a conservation of time and effort, coupled with relevant and timely communications that forge robust connections with the audience and propel conversions.

3. Automation workflows

moosend automation workflows

The aim is always towards elevating engagement and conversions among mailing list subscribers.

Delving into one of Moosend’s exhilarating features: automation workflows, presents an avenue towards this goal.

This email marketing tool significantly alters the game in dispatching timely, personalized messages that genuinely resonate. With Moosend, crafting customized paths triggered by specific actions or events becomes achievable.

This proves to be highly beneficial due to the segmented nature of the mailing lists which cater to diverse audiences and cover various topics.

The outcome is automated dispatch of welcome emails, reminders for abandoned carts (relevant for e-commerce platforms), and even re-engagement initiatives for inactive customers.

By orchestrating triggers, conditions, and actions, designing workflows that seamlessly guide subscribers through a personalized experience is made possible.

4. Landing page editor

moosend landing page editor

Moosend extends beyond an email marketing service by offering a robust landing page builder, a feature of significant interest for those aiming to enhance their marketing efforts.

The importance of crafting engaging landing pages stand as a pivotal factor in capturing leads and elevating conversions.

Utilizing Moosend’s intuitive and user-friendly interface facilitates the design of effective, high-caliber landing pages that harmonize impeccably with email marketing campaigns.

The absence of a requirement for coding skills or technical knowledge simplifies the customization process, as the drag-and-drop editor allows for effortless adjustments ranging from layout to color, and from images to text.

Additionally, the inclusion of call-to-action buttons, integration of contact capture forms, and optimization for mobile navigation is possible.

Moosend’s landing page builder can be employed to promote a variety of content, such as new products, special offers, or webinars, thereby optimizing conversion rates and enhancing ROI.

5. Subscription forms

moosend subscription forms

Continuing our Moosend review, let’s talk about a pivotal element of email marketing, the sign-up forms provided by Moosend.

It’s acknowledged that an engaged email list is vital for business success.

Moosend’s signup forms facilitate easy capture of leads and audience growth, allowing freelancers and business owners to add as many custom fields as needed.

There’s an array of attractive templates and editing tools available to craft sign-up forms that align with branding requirements.

Additionally, these forms enable the acquisition of crucial audience information for customized campaigns, bringing about a transformative impact on business operations.

The flexibility to tailor every aspect to specific needs is present, with the inclusion of the integration to Google Analytics account, lead magnets, exclusive promotions, newsletters, and more.

Signup forms exhibit extreme versatility, suitable for embedding on websites, blogs, or social media platforms, aiding in maintaining customer communication and broadening audience reach.

6. Seamless Onsite event tracking

moosend onsite event tracking

Moosend unveils a potent feature, the seamless onsite event tracking, which is fundamental in the realm of web design and marketing.

Utilizing Moosend allows for the gathering of invaluable insights on subscriber interactions with websites, thereby enabling the creation of email campaigns aligned with their interests.

Simplicity is a hallmark of this feature; implementing a tracking code facilitates the tracking of page visits, form submissions, button clicks, and even purchases.

The consistent data acquisition enables audience segmentation and the dispatch of personalized emails to augment engagement levels.

Furthermore, Moosend empowers the elevation of campaigns by triggering automated workflows based on user behavior, replacing generic emails with content that resonates with subscribers at every stage of their journey.

7. Amazing Customer support

moosend customer support

Moosend emerges and differentiates itself from others for its amazing customer support in a market flooded with email marketing solutions.

As evidenced by numerous case studies on the web, many traversed the path from Mailchimp to ActiveCampaign to Sendgrid, only to find Moosend as the best email marketing service because of its wealth of features and convenience.

Customer support, based in the United Kingdom, extends its services across both GMT and IST-compatible time zones, ensuring that questions and concerns are addressed promptly.

As can be seen from numerous reviews, every interaction with Moosend support is a step toward realizing the full potential of the platform.

8. Email marketing campaigns

moosend email marketing campaigns

In a digital realm where staying connected is paramount, Moosend carves a niche for itself by escalating the ease and efficacy of multiple email campaigns, especially for small enterprises.

The platform’s recent evolutions bear testimony to Moosend’s earnest endeavors in becoming an indispensable ally in marketing.

A significant leap is the unveiling of the Moosend Mobile App, a compact powerhouse that encapsulates the essential tools for marketers to access, amend, and preview their email campaigns on the go.

The app is a treasure trove of features; whether it’s viewing, duplicating, or deleting campaigns, managing campaign folders like “Draft”, “Scheduled”, or “Sent”, tweaking email campaign settings, choosing a list or segment, or sending and scheduling campaigns, every facet is designed for user-centric experience.

The mobile application, in addition, ensures that campaigns are at your fingertips, anytime, anywhere, thus redefining the way email marketing campaigns are managed and executed.

User Experience

moosend user experience

Moosend presents a commendable approach to email marketing design, showcasing an array of modern-looking templates that are straightforward to edit.

The ease of use is significantly noticeable, making it one of the most user-friendly tools encountered.

The intuitive interface facilitates a smooth user experience, allowing for swift navigation and operation, even for individuals new to marketing tools.

This level of user-centric design not only streamlines the process of crafting engaging email campaigns but also enhances the overall user satisfaction, marking Moosend as a reliable choice for those keen on a hassle-free email marketing journey building.

Customizable templates

moosend customizable templates

Moosend’s Customizable Templates are a gateway to a simplified, yet effective, digital marketing realm.

They offer a suite of versatile templates encompassing automation, segmentation, and landing page designs, each meticulously crafted to cater to various marketing objectives.

These templates serve as a robust foundation, aiding in the creation of engaging and personalized marketing campaigns.

Whether orchestrating automated email sequences, segmenting audience for targeted messaging, or designing conversion-centric landing pages, Moosend’s templates are engineered to reduce the time and effort required, while maximizing the impact of your marketing endeavors.

With a blend of ease-of-use and professional-grade features, these templates are a valuable asset for both seasoned marketers and those new to the digital marketing landscape.

1. Email templates

moosend email templates

Moosend presents a superior selection of email templates notable for their visual appeal, careful curation, and high customizability.

The user-friendly interface facilitates effortless customization of unlimited emails with branding elements including colors, fonts, and logos.

The variety encompasses a spectrum from elegant to classic designs, catering to diverse industries and purposes. For instance, there’s a good choice for those inclined towards a minimalist style.

These templates pave the way for swift creation of newsletters, promotions, and event invitations that distinguish themselves in a crowded inbox.

A standout feature of these templates is their capability to significantly save time and effort while imparting a professional appearance to the emails.

For those venturing into email marketing, starting with a customizable template is advisable, as it requires no prior design experience yet yields impressive results.

2. Automation templates

moosend automation templates

Moosend’s automation templates are a resourceful toolset designed to streamline marketing workflows.

The templates cater to a variety of automated marketing scenarios, enabling the creation of personalized customer journeys with ease.

Through these templates, executing complex marketing strategies becomes straightforward, even for those new to automation.

Whether it’s nurturing leads, managing follow-ups, or crafting personalized messaging sequences, the automation templates are tailored to meet diverse marketing objectives, ultimately driving engagement and conversions.

3. Segmentation templates

moosend segmentation templates

Segmentation is the cornerstone of targeted marketing, and Moosend’s segmentation templates are crafted to simplify this process.

They provide a structured framework for categorizing audiences based on various criteria such as demographics, behavior, or engagement levels.

By utilizing these templates, precise audience segments can be created, ensuring that the right message reaches the right individuals.

The ease of use coupled with the effectiveness of the segmentation templates empowers marketers to optimize their campaigns for better relevance and engagement.

4. Landing page templates

moosend landing pages templates

Creating compelling landing pages is crucial for converting visitors into leads or customers.

Moosend’s landing page templates offer a plethora of design options to suit different campaign needs.

The templates are meticulously designed to encourage visitor interaction and conversion. With a drag-and-drop editor, customizing these templates to match brand aesthetics is a straightforward task.

The variety of design options accommodates different marketing goals, whether it’s promoting a new product, capturing leads, or announcing events.

These templates serve as a solid foundation for crafting landing pages that resonate with the audience while achieving the desired campaign outcomes.


moosend pricing

Moosend offers flexible price point offered starting from $9 per month with unlimited emails, making it an affordable option for businesses of all sizes.

From the Pro Plan to the Enterprise plan, you can choose which one best fits your needs and budget, ensuring you get the most value out of the platform.

  • Free Trial: Full access for 30-days.
  • Pro Plan: Starting at $9/mo per 500 subs.
  • Enterprise Plan: Custom prices.

Pros and Cons


  • Affordable Advanced Features: Moosend offers advanced features like multi-step marketing automation workflows, tracking, and SPAM and design testing at a competitive price of as low as $9/month, alongside unlimited emails.
  • Prompt and Efficient Support: With support agents available via live chat directly from the editors, assistance is swift and effective, ensuring queries are resolved promptly.
  • Comprehensive Reporting: Detailed and well-organized reports, including a click heatmap, geolocation insights, and information on email clients and devices, provide valuable insights for optimizing campaigns within your marketing channels.


  • Limited Signup Form Templates: The selection of signup form templates is narrow and could benefit from an update to enhance their appeal.
  • Lack of Free Plan: The removal of the free plan reduces the accessibility. However, Moosend offers a 30-day free trial and give access to all the features.
  • Restricted Form Template Functionality: The functionality of form templates is confined to creating newsletter subscription forms, limiting the versatility for different engagement strategies.

Case Studies

moosend case studies

Moosend has been utilized by various businesses to enhance their email strategies.

Paying customers like Small Businesses and individuals have exploited all the tools offered by Moosend, including its user-friendly interface, customer data insights, and transactional emails, to create a captivating email campaign that boost engagement and conversion rates.

In particular, Moosend’s competitive pricing for its pro features, alongside its efficient support system, have been acknowledged as valuable assets for marketing endeavors​.

Product Updates

moosend product updates

Recently, there has been a noteworthy update concerning Moosend’s user documentation siteand knowledge base.

The essential help articles have been migrated from Zendesk to Paligo, which is the preferred authoring tool of the documentation team.

This transition was orchestrated with meticulous care to select a theme and functionality for the new site that not only furnishes the requisite information but also harmonizes the user experience reminiscent of Zendesk with the distinct style of Sitecore.

The objective behind this initiative is to offer an enriched and seamless user interface, ensuring that the users can easily access and benefit from the helpful resources provided.


If you’re looking for Moosend alternatives, there are several options worth considering in the email marketing landscape. In this Moosend review, we talk about the main competitors, Sendinblue, Mailchimp, and tinyEmail.

1. Moosend vs Send In Blue (now Brevo)

Brevo: All-in-one platform to automate CRM
Starting at $25 /mo

The all-in-one platform to automate your marketing campaigns over Email, SMS, WhatsApp or chat. Get started with a Free Trial of Brevo

Try Brevo

For this one, add the Lasso card of the tool Sendin Blue (same for the others below)

Seeking the ideal email marketing platform? The search can be extensive, considering the myriad of options available.

Many platforms may have been explored before arriving at a standout choice, which in this case, is Moosend. While there are other notable platforms like Sendinblue, Moosend sets a distinctive standard.

Here’s why. Moosend presents an intuitive interface that’s easy to navigate, coupled with potent automation tools and robust analytics to monitor campaign progress.

It also features a drag-and-drop editor, simplifying the design process for captivating emails. Although Sendinblue holds its merits and might have been a go-to choice for a while, transitioning to Moosend unveils a superior level of usability and versatility that’s hard to overlook.

2. Moosend vs Mailchimp

Mailchimp: Marketing, Automation & Email Platform
Starting at $4.6 /mo

Convert more with the automation tool of MailChimp. Get started with a Free Trial of MailChimp

Try Mailchimp

When comparing Moosend to Mailchimp, one might notice a more user-friendly interface and a more straightforward pricing model with Moosend.

While Mailchimp offers a broad range of features, some users find its pricing tiers and additional costs for essential add-ons less transparent.

Moosend, on the other hand, provides a robust set of tools, including a powerful automation engine and customizable email templates, often at a more budget-friendly price point.

This makes Moosend a viable alternative for those seeking ease of use without compromising on feature availability.

3. Moosend vs tinyEmail

Read our in-depth Moosend vs tinyEmail comparison.

Comparing Moosend to tinyEmail highlights the breadth of features Moosend brings to the table. TinyEmail, being a more minimalistic platform, may appeal to those seeking simple email marketing solutions.

However, Moosend’s extensive automation capabilities, coupled with a rich template library and segmentation options, offer a more comprehensive solution for businesses aiming to optimize their email marketing strategies.

The user-friendly interface and transparent pricing of Moosend further bolster its position as a favorable choice over tinyEmail for many marketing professionals.

4. Moosend vs Unbounce

Unbounce: Landing Page Builder & Platform
Starting at $99 /mo

Unbounce is an AI-powered landing page builder with smart features that let you create beautiful, high-performing marketing campaigns in just a few minutes.

Try Unbounce

Read our in-depth Unbounce review.

When it comes to landing page creation, a comparison between Moosend and Unbounce reveals distinct focuses.

Unbounce, specializing in landing pages, offers a highly intuitive builder with a plethora of customization options, making it a strong contender for those whose primary need is landing pages optimization.

Moosend, while offering templates as part of its marketing tools, primarily shines in email marketing and automation.

For businesses looking for an all-encompassing email marketing platform with added landing page functionality, Moosend is a commendable option.

However, for more advanced landing page designs and testing, Unbounce might hold an edge due to its specialized nature in this domain.


Is email marketing worth it?

Email marketing remains a highly effective strategy for building and maintaining customer relationships, promoting brand awareness, and driving conversions.
It provides a direct line of communication to your audience, allowing for personalized messaging and targeted campaigns.

Additionally, with the analytics provided by most email marketing platforms, it’s easy to measure the effectiveness of your campaigns and adjust strategies as needed.

How do I create an email account on Moosend?

Creating an account on Moosend is straightforward:

– Visit Moosend’s website and click on the “Sign Up” button.
– Enter your email address, choose a password, and provide any other necessary information.
– Verify your email address through the confirmation email sent by Moosend.
– Once verified, log in to your new Moosend account and follow the on-screen instructions to set up your email marketing profile.

How do I connect my site to Moosend?

Connecting your site to Moosend can be done through a few steps:

– Log in to your Moosend account.
– Navigate to the integration section within your account dashboard.
– Look for a website integration option or a specific plugin for your website platform (e.g., WordPress, Shopify).
– Follow the on-screen instructions to integrate Moosend with your site, which may involve copying and pasting an html code into your website’s backend or installing a plugin.
– Once integrated, you can start creating and managing campaigns from Moosend that will interact with your website, collecting subscriber information, tracking user behavior, etc.

You might also like:

Wrap Up

Among the plethora of email marketing services, this powerful all-in-one tool is packed with features designed to simplify the lives of freelancers and business owners who want to build their own audience through email marketing.

All the features are intuitive and easy to use, and you can keep track of on-site events seamlessly with automation workflows, landing pages, custom fields, and sign-up forms.

In addition, with its customizable templates and user-friendly interface, Moosend is accessible to beginners and experts alike.

Moosend’s robust analytics and reporting features allow you to evaluate campaign performance and make data-driven decisions. Although it may seem difficult at first, this platform makes it easy even for newbies.

You can cultivate customers or your own followers and maximize audience engagement. With affordable price point offered by Moosend and exceptional customer support, this is the right email marketing service for businesses of all sizes.

At Desircle, transparency is paramount. Our content may include affiliate links, meaning we earn a commission if you make a purchase through these links, at no additional cost to you. Learn More.

Table of Contents

Keep Exploring