Imposter Imposter by Brooke Rodriguez: Exploring the modern phenomenon of imposter syndrome

In the realm of editorial design, Brooke Rodriguez stands out as a storyteller who uses her design prowess to weave intricate tales of personal discovery and connection. From the dizzying depths of "Imposter Imposter" to the heartfelt journey in "Connection," Rodriguez's portfolio is a testament to the power of design in navigating the complex human experience.
Imposter imposter by Brooke rodriguez

Imposter Imposter by Brooke Rodriguez.


In the bustling creative hub of Salt Lake City, graphic designer Brooke Rodriguez has been making waves with her thought-provoking editorial designs. With a keen eye for storytelling and a passion for exploring human emotions, Rodriguez transforms abstract concepts into tangible experiences.

Through Connection and Imposter Imposter by Brooke Rodriguez, we are invited into a world where design does more than just please the eye—it speaks to the soul. This article takes a closer look at how Rodriguez’s work challenges our perceptions and invites us to reflect on our own stories.


Imposter Imposter by Brooke Rodriguez

Brooke Rodriguez’s approach to editorial design is nothing short of transformative. In “Imposter Imposter,” she tackles the pervasive issue of imposter syndrome with a mix of bold typography and halftone visuals, arranged in a way that mirrors the chaos and confusion of the syndrome itself. The overlapping text and images create a sense of disorientation, drawing readers into the psychological turmoil experienced by those who doubt their accomplishments.

Conversely, her project “Connection” employs soft gradients and minimalist design to chart the evolving relationship with her mother-in-law. This visual progression from cool detachment to warmth and intimacy demonstrates Rodriguez’s ability to convey complex emotional narratives through her design choices.

Imposter Imposter by Brooke Rodriguez
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Imposter Imposter by Brooke Rodriguez.


As highlighted on Brooke’s Behance project page, “Imposter Imposter” is a thoughtfully crafted publication that delves into the pervasive issue of imposter syndrome—a maze of unrealistic personal standards, external expectations, and overwhelming feelings of inadequacy. The project draws inspiration from Valerie Young’s book, which outlines common imposter patterns, categorizing individuals into perfectionists, soloists, experts, natural geniuses, and superhumans, each dealing with their unique struggles and coping mechanisms.

Imposter Imposter by Brooke Rodriguez stands as a deeply personal endeavor, reflecting her own journey through creative constraints such as the exclusive use of orange and black ink, halftone images, a singular font choice, all executed within a tight three-day timeline. Through this project, Brooke not only navigates her feelings of feeling unqualified but also showcases her ability to push creative boundaries under self-imposed limitations.


About Brooke Rodriguez

Based in the vibrant city of Salt Lake City, Brooke Rodriguez is a graphic designer whose work is characterized by a deep sensitivity to the human condition. With a predilection for storytelling, Rodriguez explores themes of identity, belonging, and personal growth through her editorial designs. Her projects are not just visual feats but are imbued to provoke thought and foster understanding. Rodriguez’s ability to pair visual aesthetics with emotional depth marks her as a distinct voice in the field of graphic design.

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“Connection” by Brooke Rodriguez.



As we can read from Brooke’s bio on her Behance profile, “With over five years of experience in the design industry, primarily in marketing and advertising, I’ve had the incredible opportunity to collaborate with several outstanding teams, delivering impactful projects. I am currently working as a graphic designer at Snap One. Looking to the future, I am eager to further develop my love for brand identity, build effective design structures, and help improve visual communication around the world.”


Wrap Up

Brooke Rodriguez’s editorial design projects serve as a reminder of the profound impact that thoughtful design can have on our understanding of ourselves and others. Through “Imposter Imposter” and “Connection,” Rodriguez invites us on a journey of introspection and emotional exploration, proving that design can be a powerful vehicle for storytelling.

As we close this exploration of the project Imposter Imposter by Brooke Rodriguez, it’s clear that Rodriguez’s contributions to the world of design extend far beyond aesthetics. Her ability to weave complex narratives into her designs challenges us to see graphic design not just as a form of art, but as a means of understanding the intricate tapestry of human experience. To witness the full scope of her talent, a visit to her Behance portfolio is highly recommended.

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