How to create a logo package for your client like a pro (2023)

Creating a logo package doesn't have to be complicated or time-consuming. In fact, with a little planning and forethought, it can be quite easy. In this ultimate guide, we'll show you everything you need to know about creating a logo package like a pro.
Logo package

As a freelance designer, one of the most important things you can do is produce a professional logo package for your client. Not only does this show that you’re a true professional, but it also helps them keep their brand consistent and looking its best.

Creating a logo package doesn’t have to be complicated or time-consuming. In fact, with a little planning and forethought, it can be quite easy. In this ultimate guide, we’ll show you everything you need to know about creating a logo package like a pro.

By the end of this guide, you’ll have all the tools and knowledge you need to build a professional logo package for your client.

Read also:

  1. What is Graphic Design? A Beginner’s Guide
  2. How to create a design portfolio with these easy tips
  3. 6 Unexpected But Legit Ways to Find Freelance Work

Logo Package Express
Photo from Logo Package Express, get a 20% OFF coupon with Desircle.

Spend your time creating logos, not exporting them.

Creating a logo package for your client with Logo Package Express is the best way to ensure they have everything they need to use their new logo effectively. With just a few simple steps, you can create a high-resolution print version, a web-optimized version, and even versions in different color schemes or with different backgrounds.

Plus, packaging all the files together in a ZIP file makes it easy for your client to access them. So why spend your time exporting logos when you could be creating them? With Logo Package Express, you can have the best of both worlds.

PDF file format in logo design
PDF file format in logo design. Image credits: Canva, try it for free.

PDF file format

A PDF file type, or Portable Document Format, is a versatile digital editable pdf file format that allows you to easily view and edit files on a variety of different devices.

This Adobe software format uses vector graphics and supports various color depths and resolutions, horizontal orientation, and vertical orientation files, making it an ideal choice for creators looking to make high-quality files to share online or in print.

To create a PDF file from scratch, you can start by using a vector editing program like Adobe Illustrator (.ai file). Simply open your preferred design program and import the logo you would like to use into the software. From there, you can then save your logo as a PDF file by going to File > Save As > Adobe PDF > Save.

It is also important to select the option that says “Save Illustrator editing capability” (for the Adobe Illustrator software) so that you will be able to make changes and edits to your creation in the future if needed.

PDF files are also commonly used for converting other file formats into editable files. Whether you need to convert images like PNG files or audio files like MP3s, PDF is often one of the most reliable options for preserving formatting and ensuring compatibility across different platforms.

So whether you need to build high-quality files for your business or need to convert files quickly without losing quality, PDF is an indispensable tool that should be part of any creator toolkit.

Color space versions
Color space versions. Image credits: Canva, try it for free.

Colour space

There is no single easiest format for making a printed file, as different printers work in different ways and may require different file formats.

That said, some formats are more commonly used than others and may be easier to work with. For example, many printers prefer to receive files in either the RGB or CMYK color modes.

These modes are better suited for printing than the more common RGB mode, which is geared more toward digital displays. Additionally, Pantone is often used by printers as a more precise color-matching system than CMYK or RGB.

Whether you have a digital image file or are working with a vector file, there are several factors to consider when choosing a format for your printed ai file.

Some important considerations include resolution, dimensions, and the media you will be using to print your file. Understanding these factors can help you choose the best format for your particular needs, allowing you to make high-quality printed files with ease.

So whether you’re looking for an easy way to achieve accurate color representation in your files or simply need help selecting the right dimensions and media for printing your logo file, there are plenty of tools available that can make getting professional results from a printed file simple and hassle-free.

RGB color variations
RGB color variations. Image credits: Canva, try it for free.

Color variations

As a creator, it is essential to understand the needs of your client and the market in which they operate. In particular, an effective logo needs to be versatile in order to work on a variety of different backgrounds, including both white and black.

This can be achieved by choosing either a white or black logo depending on the background color of the image or text with which it is paired. Additionally, for consistent branding purposes, it is also beneficial to have multiple vector files of your logo that can be used in different colors or materials.

For example, if your vector logo configuration includes multiple colors that would not appear well when printed in black and white, it may be wise to produce a monochrome version that utilizes just one color.

By ensuring that your client’s logo looks good in any scenario, you can help them achieve maximum brand visibility and success in their industry.

Example of logo design
Example of logo design. Image credits: Canva, try it for free.

Logo size file formats

Before launching your logo file, it is essential to ensure that you have the size correct. Having logos that are too small may result in clients having to resize them in order to use them in various contexts, which can affect how they appear.

Conversely, if your logos are too large, they may consume a great deal of storage space on a client’s computer and cause problems if you want to upload your logo to a place with limited file size restrictions.

Therefore, it is generally recommended that logos be no larger than 20 inches wide by 2024 pixels high. To ensure this size, it is best to keep the width of your logo at 1920 pixels or less while using the rest of the available space for height. In this way, you will be able to provide your client with logos that are not only attractive but also easy and practical to use.

Why do you need to work with 1920 Pixels?

All opinions are subjective, and this is certainly true when it comes to evaluating the merits of different display resolutions.

From a purely technological perspective, 1920 pixels would seem to be an excellent resolution for most purposes to export files. It’s big enough for full HD (1080 p) content without taking up too much space on disks, which makes it a good choice for online streaming or downloads.

However, from a practical standpoint, these recommendations may need to be updated as technology changes over time. At the moment, most visitors to my site view content at 720p resolutions, so this is definitely something that needs to be taken into account when developing logos or other visual elements.

Additionally, as we move towards a more immersive media landscape dominated by 4K displays, we may need to rethink our approach and consider using vector-based files instead of static images in order to ensure that our compositions continue to fit all necessary display requirements.

Regardless of these considerations, however, it is clear that any opinion about display resolutions will always remain subjective and highly context-dependent.

Logo file for icons
Logo file for icons. Image credits: Canva, try it for free.

Logo file for icons

When working with customers, I have found that padding around an iconic mark is a crucial step in the design process. This is especially important when preparing a composition for upload to social media platforms like Facebook.

Due to the way these websites display images, extra padding is necessary to ensure that your mark remains intact when your customers share it online. In fact, many clients will ask for additional padding so that they can use their finished design in a variety of different settings.

By adding some space around the edges of an iconic mark, you can help ensure that your layouts are always looking great, even after they are circulated across the web.

So if you’re looking for a simple and effective way to improve your creations and impress your client, be sure to add some thoughtful padding around iconic marks before publishing them online!

How to export logo files with Logo Package Express
How to export logo files with Logo Package Express Photo from Logo Package Express, get a 20% OFF coupon with Desircle.

Image Sizes

When it comes to dimensions, there is no single standard that applies to all logo variations. In general, logo size will depend on the type of display on which it will be used, as well as the intended purpose of the logo.

For example, when a logo is displayed on a fullscreen presentation or in certain settings where it may be viewed by many people at once, it is generally recommended that larger logo sizes are used. This helps ensure that the logo remains clear and visible under those circumstances, while also ensuring that the important elements within the logo are not lost or obscured.

On the other hand, 4K displays are becoming increasingly common today, particularly among professional users and technology enthusiasts.

As such, if you want to stay ahead of these trends and offer your client the best quality possible, then it would be advisable to start offering logo variations in 4K dimensions.

At 3880 x 240160 pixels wide and larger or taller depending on the orientation of your logo, this size provides sharp detail that ensures perfect clarity even at close range.

With this level of resolution, your customers can rest assured knowing that their logos will look great no matter what use they put them to. So if you’re looking for an edge over your competition in terms of quality and innovation, then choosing a 4K logo size may just be the way to go.

The logo design process
The logo design process. Image credits: Canva, try it for free.

How to make beautiful logos

When creating a logo, it is important to carefully consider all the different layout elements that will make up your final product. This involves selecting the right fonts, choosing an appropriate color scheme, and carefully positioning each component.

Once you have finished piecing together your logo, you then need to take the time to set up the packaging process properly. This involves clicking a button to start the Logo package and selecting which color variations you want to generate.

The extension automatically recolors each variation of your composition with a different color, giving you plenty of options for exporting different versions of your logo. You can also choose to make a web version of your logo using the RGB color mode instead of the default option.

By taking these steps, you can be sure that your logo will look its best once it has been fully formed. With careful planning and attention to detail, you can produce a truly great logo for your business or organization!

Logo variations
Logo variations. Image credits: Canva, try it for free.

Develop properly logo variations

When it comes to designing effective logos, it is crucial to consider how the logo will be used in different contexts. A single logo version, with no variations or alternate designs, is definitely not sufficient to meet all of the demands of today’s businesses and other organizations.

For example, a complex logo design may require multiple variants for print, digital, and on-screen applications; a horizontal logo might need to be accompanied by a tagline; and different lockups will be required for situations like letterhead, business cards, website headers, mobile apps, etc.

Ultimately, the number of logo variations required depends on the complexity and versatility of the design as well as the particular uses that are envisioned for it.

Given these considerations, it is therefore critical that any successful logo creation project starts off with a clear understanding of what types of variations will be needed and when they will be required. Such an approach will help ensure that the finished product effectively meets all of its intended purposes while preserving brand consistency over time and across different platforms.

After all, a strong brand identity is only truly effective when it can adapt seamlessly to different situations while still retaining its core identity elements. So if you want your logo to perform at its best in every situation, make sure to prepare multiple versions right from the start!

Logo components
Logo components. Image credits: Canva, try it for free.

How to set the correct logo components

Logos are a crucial component of any successful brand, and Logo Package Express gives your client all the tools they need to create, save and export the perfect logo for their company, with all the features and components they need.

This package allows customers to select up to three key elements that will be incorporated into their final logos, such as icons, typography, or color palettes.

By including these essential elements in one convenient package, companies can help ensure that their clients are satisfied with their logos and don’t need to come back in the future asking for additional changes or revisions.

Additionally, by offering a separate component that is solely dedicated to mobile-friendly icons and logotypes, companies provide the client with even more flexibility and convenience when creating their logos.

Overall, this comprehensive approach not only ensures client satisfaction but also helps businesses save time and money by avoiding unnecessary communication and support costs down the line. In short, the Logo Package Express is a win-win for both companies and their customers.

Logo file configuration with Logo Package Express
Logo file configuration with Logo Package Express. Photo from Logo Package Express, get a 20% OFF coupon with Desircle.

Logo files configuration

While cookies are undoubtedly delicious, the main reason to use Pantone colors in your logo creation is for their uniqueness and versatility. Unlike generic colors like red, blue, and green (RGB), Pantone colors are more complex, offering a wide range of hues and shades to choose from.

This makes it easier to create a truly original logo that will perfectly represent your brand. Another important benefit of using Pantone colors in your logo creation is that they can be matched accurately across a variety of different media platforms.

Whether you’re creating an image for print or digital use, using Pantone colors ensures that your logo will always look exactly the way you intended, no matter where it appears. So if you’re looking for a way to make your logo files stand out from the crowd, consider using Pantone colors in its creation. Your unique and distinctive brand is sure to shine!

Padding settings in logo design
Padding settings in logo design. Image credits: Canva, try it for free.

What about Padding Settings?

Many logo creators prefer to use padding when working with logo files in order to protect their clients from potential misuse. By adding padding around the logo file, designers can help ensure that the logo never ends up being placed too close to other design elements in another design.

This is a simple option that simply involves selecting a unit of measurement for the padding and locking both the dimensions and individual margins. For added flexibility, designers can also opt to specify custom padding on just the top, bottom, left, or right sides of the logo file.

Regardless of which approach is used, any exported version of the logo file will always retain its proportional padding as long as it has not been scaled or otherwise modified in size. In this way, designers can be confident that their clients’ logos are always accurately represented and protected from unwanted changes.

Scale settings in logo design
Scale settings in logo design. Image credits: Canva, try it for free.

Various ways to Scale settings

When it comes to designing a logo file, it is important to consider the various ways in which that logo may be used and how it will scale effectively on different platforms. One way to adjust the width of a logo in pixels is to use the Scale tab of the Settings settings, which can be found under the Web and Print Scales section.

In particular, the Web-Scale section allows you to create custom scales for your web logo as you export them, allowing you to select from a variety of measurement units, including pixels, inches, and cm.

Additionally, there are different print scale options available depending on whether you are designing for print or digital platforms. For example, 300 PPI is the most efficient method for printing logos, while Google Pack Express only exports JPG images for printed logos. Ultimately, knowing how to effectively scale your logo files for different uses will help ensure that your brand looks its best no matter where it appears.

Naming. Image credits: Canva, try it for free.

Powerful customization: Naming Settings

LogoPack Express is the premier tool for exporting your logos using ready-made file naming conventions. However, while these predefined naming conventions are excellent for most situations, they may not be a perfect fit for all of your needs. That’s where Logo Package Express comes in.

This powerful customization tool gives you full control over the name of your exported logo files, allowing you to choose whether to capitalize or lowercase text, use dashes or underscores to separate words, and even decide how many dividing elements to insert within each filename itself.

Additionally, Logo Package Express lets you take your file naming customization to the next level by giving you the freedom to customize each individual filename according to component color, color schema, context, and even a designated range of hues in the color spectrum.

In short, when it comes to ensuring that your logos are exported in a folder with just the right file naming convention for your particular business needs, there’s simply no better choice than Logo Package Express!

Color panel
Color panel. Image credits: Canva, try it for free.

Color Panel: Pantone settings

A color panel is an essential tool for anyone working with Pantone colors. This convenient feature allows the user to easily adjust and customize their colors based on specific Pantone settings.

In addition, the panel also offers a variety of other options, such as selecting colors directly from the Pantone libraries for coated, uncoated, or any combination thereof. With each of these options, a new column of logo files is generated automatically to match your chosen color scheme.

If you prefer more control over your colors, the second Pantone option lets you choose your own colors rather than relying on the extension to select suitable ones on your behalf.

You can select colors manually using either the automatic or custom settings, giving you complete flexibility in terms of which colors you wish to use in your projects. Ultimately, the color panel is an invaluable tool that helps make logo creation quick and easy for users at every level.

Color scheme
Color scheme. Image credits: Canva, try it for free.

Color Scheme: Inversion settings

When creating a company logo, it is often important to choose a color scheme that will work well in a wide range of contexts. In particular, many companies prefer dark backgrounds, which can make it difficult to clearly display logos that use lighter colors. Fortunately, the reverse color scheme is a useful tool for this situation.

This technique involves inverting the color scheme so that light elements appear in darker colors and vice versa. By carefully adjusting the inversion threshold value, a designer can ensure that all aspects of the logo files are clearly visible regardless of the background color.

With these types of techniques, businesses can feel confident that their logo vector files are always prominently displayed on any kind of background.

Whether you are looking for an elegant white style or an eye-catching inverted format, Logo Express offers professional logo packages that provide exactly what you need to get your brand recognized and remembered.

Add the perfect files to your logo package
Add the perfect files to your logo package. Photo from Logo Package Express, get a 20% OFF coupon with Desircle.

Which files to include in the logo package? File Format Settings

When preparing a logo creation package to present to a potential client, it is important to consider which files you will need to include. In general, the most commonly used file formats for print reproduction are raster and vector graphics. Raster graphics are comprised of pixels, while vector graphics are made up of lines and shapes.

Many clients will prefer raster images to be saved as PNG or JPG files, as these formats offer a high-quality resolution that can be easily manipulated in Photoshop or other image editing programs.

Conversely, vector images done with Adobe Illustrator are often preferable for print work due to their ability to be scaled up or down without losing image quality. As such, you may wish to include high-resolution EPS files in your logo vector files, along with the more common JPG and PNG versions.

Ultimately, the specific file types you choose will depend on your own preferences as well as those of your clients. But by understanding the unique advantages and limitations of different file formats, you can create a logo design package that is sure to make a strong impression on potential clients and help you succeed in the competitive world of graphic creation.


In conclusion, the color panel and inversion settings are both essential tools for creating a logo that will be visible on any background.

The file format settings you include in your design package folder will depend on the preferences of your clients. But by understanding the unique advantages and limitations of different file formats, you can create a logo design package that is sure to make a strong impression.

Now, you just have to get the most out of Logo Package Express, thanks to our 20% off coupon by Desircle! Follow us on Instagram, and check out our library of tools.

At Desircle, transparency is paramount. Our content may include affiliate links, meaning we earn a commission if you make a purchase through these links, at no additional cost to you. Learn More.

Table of Contents

Keep Exploring