8 Essential Steps to Start Your Freelance UX Designer Journey in 2023

This is an article for non-designer colleagues, although it can work great as a review for more experienced designers as well! In today's world, creating eye-catching designs is critical to getting noticed. But if you don't know the principles of visual hierarchy, your designs will be visually unappealing to your audience.
freelance ux designer

Ever thought of becoming a freelance UX designer?

In 2022 alone, nearly 40% of the global workforce switched to freelancing, with UX Design as a leading field.

Why? The flexibility, creativity, and impact it brings to digital experiences are unparalleled. And there’s more good news.

With the right guidance, anyone with a passion for UX can start this journey.

In this article, we promise to share 8 practical steps to help you kick-start your freelance UX Design journey.

So, are you ready to take the plunge? Let’s get started!

What is UX Design?

User Experience (UX) Design is an integral part of the product design and development process that focuses on creating meaningful and relevant experiences for users.

It encompasses a broad range of elements, from usability and function to emotion and delight.

1. Understand the Basics of UX Design

A Project Guide to UX Design design principle book
Image credits: UX design Guide.

In the macro-area of web & graphic design, UX design is a dynamic field, blending art, psychology, and technology.

As a freelance UX designer, you’ll need to grasp these intricacies.

This involves understanding a lot of things, such as:

  • user personas
  • user-centered design
  • user journeys
  • user interface design
  • work with web developers
  • create wireframes
  • and much more.

Beyond the flashy visual elements, UX designers focus on the user experience.

It’s about making websites, mobile apps, and other digital products not just aesthetically pleasing, but also user-friendly and intuitive.

Remember, good UX designers prioritize functionality.

Another core component is interaction design. This deals with how users interact with products, including the interface and overall user journey.

Strong interaction design within the user interface results in smooth, intuitive user experiences that delight users and keep them coming back.

The web design process also involves user research, user interviews, user interface design, surveys, and observations providing invaluable insights into user behavior, needs, and preferences.

UX designers employ these insights to inform design choices.

Moreover, a web designer career demands familiarity with essential tools.

Adobe Creative Suite, Sketch, and Figma are examples. Learning to use these tools effectively helps in creating wireframes, prototypes, and final designs.

Finally, remember that UX design is an iterative process. You create, test, get feedback, and refine.

This cycle of development and usability testing ensures your designs truly resonate with users, which is crucial for your freelance success.

Actionable tips

Image credits: UXCel.

  • Brush up on UX design fundamentals through resources such as UX Design Books
  • Understand key UI and UX design concepts: user personas, user journeys, interaction design, and usability testing.
  • Learn to use essential design tools like Adobe Creative Suite, available at Adobe for Students
  • Practice your skills on real projects, even if they’re self-initiated.
  • Regularly seek feedback on your work and iterate based on that feedback.

Try Domestika

Best Platform for online courses

Image credits: Domestika.

There’s no better place to start your journey than at Domestika. In their platform, you can dive into the world of UX design, learn from experts and discover the intricacies of this fascinating field.

Domestika’s courses cater to different learning styles and come with interactive elements to keep you engaged.

  • Explore the different courses available and choose one that suits your interests and career goals.
  • Take advantage of the interactive lessons and quizzes to reinforce your knowledge.
  • Join the community and interact with other students to gain different perspectives.
  • Complete the course projects to apply your newly acquired knowledge.
  • Lastly, don’t forget to add the course certificate to your portfolio or LinkedIn profile.

Get started for free with Domestika.

2. Hone Your UX Design Skills

Image credits: Domestika.

Now that you’ve grasped the basics, it’s time to refine your skills. Remember, becoming a successful freelance UX designer requires more than just theoretical knowledge. You need hands-on experience, too.

Start by taking on small projects. This could be redesigning a local business’s website, creating a mobile app prototype, or even reimagining popular websites. These projects, however small, give you valuable experience and improve your design skills.

Participate in design challenges, too. These not only test your skills but also stimulate creativity. Plus, they can be an excellent addition to your portfolio, showcasing your ability to handle real-world design challenges.

Master the art of storytelling in your designs. As a UX designer, you’re not just creating interfaces, but narratives.

Effective storytelling can make your designs more engaging and impactful, helping to set you apart from other UX designers, right?

Also, keep up with industry trends. UX design is a rapidly evolving field, and staying up-to-date ensures you’re always delivering the best, most relevant designs to your clients. It also makes you more attractive to potential clients, enhancing your freelance UX designer career prospects.

Remember, practice makes perfect. Constantly work on projects, seek feedback, and refine your designs. It’s this continuous learning and growth that will set you apart as a freelance UX designer.

Actionable tips

Image credits: Domestika.

  • Take on small, real-world projects to gain hands-on experience.
  • Participate in design challenges to test your skills and stimulate creativity.
  • Incorporate storytelling into your designs to make them more engaging.
  • Keep up with UX design trends and industry developments.
  • Seek constant feedback on your designs and use it to improve.

Try Uxcel

Best online platform for Skill Set Improvement

Image credits: Uxcel.

Another top-notch learning platform I recommend is Uxcel.

UXcel offers bite-sized lessons in UX design, making it perfect for those with busy schedules.

The platform uses evidence-based teaching methods to ensure effective learning.

  • Go for the ‘UXcel Pro’ plan for an all-access pass to their resources.
  • Use the platform’s ‘UX Battles’ feature to challenge your knowledge.
  • Keep track of your progress with their personalized learning path.
  • Leverage the platform’s rich library of UX resources.
  • Engage with the UXcel community for insights and networking opportunities.

Get started for free with Uxcel.

3. Create a Compelling Portfolio

Image credits: Killer Portfolio.

A portfolio is crucial for a successful freelance UX designer.

It’s the tangible proof of your skills and creativity. Potential clients will judge your capabilities based on your portfolio, so it needs to shine.

Showcase a diverse range of projects. Include websites, mobile apps, and other digital products you’ve worked on.

This demonstrates your flexibility and ability to handle multiple projects across various platforms.

Secondly, highlight the design process in each project.

From initial user research to final usability testing, make your workflow transparent.

This will help clients understand your thorough and detail-oriented approach to UX design.

Also, include case studies from past clients. These detailed narratives of successful projects show your problem-solving skills and ability to deliver results.

Remember, clients want to hire UX designers who can solve their problems effectively.

Ensure your portfolio itself has an intuitive user interface.

It should be easy to navigate and visually appealing. After all, it’s a reflection of your UX design skills.

Ultimately, keep your portfolio updated. Regularly add new projects and remove outdated ones.

This ensures you’re always showcasing your best, most recent work.

Actionable tips

Image credits: Canva.

  • Include a diverse range of projects in your portfolio.
  • Detail your design process for each project.
  • Incorporate case studies to highlight your problem-solving skills.
  • Make sure your portfolio is user-friendly and visually appealing.
  • Regularly update your portfolio with new projects.

4. Market Yourself Effectively

brand management marketing
Image credits: Domestika.

Getting noticed is a crucial part of your freelance UX design career. No matter how skilled you are, without effective marketing, it’s tough to attract clients.

Start by creating a personal brand. This should reflect your unique skills and style as a UX designer. Your brand identity will help you stand out in the saturated market of freelance UX designers.

Leverage networking platforms. Sites like LinkedIn are invaluable for connecting with potential clients.

Regularly share updates and insights on your profile to stay on people’s radar.

Don’t underestimate the power of a professional network. Attend industry events, join online communities, and connect with other UX professionals. These connections can lead to freelance UX jobs and provide valuable support.

Job boards are another effective way to find freelance UX jobs. A site like Upwork connects businesses with freelance designers. Make sure to showcase your best work and maintain a strong profile on these platforms.

Finally, consider offering a no-risk trial period to prospective clients. This allows them to test your services before committing fully, reducing their hesitation to hire you.

Actionable tips

personal branding
Image credits: Domestika.

  • Create a unique personal brand that reflects your skills and style.
  • Leverage networking platforms like LinkedIn to connect with potential clients.
  • Build a strong professional network through events and online communities.
  • Use job boards to find freelance UX jobs.
  • Learn to sell your design services.
  • Offer a no-risk trial period to potential clients.

Try Adobe Express

Best tool for graphic design

Image credits: Envato Elements.

The next tool on our list is Adobe Express. It’s a wonderful tool created by Adobe, the leading brand that gave rise to tools such as Adobe Illustrator and Adobe InDesign, for creating logos and building your brand identity.

Its intuitive interface allows you to design like a pro, even if you’re just starting out.

  • Use the wide range of templates and customize them to fit your brand.
  • Experiment with the different design elements and filters to create a unique logo.
  • Save your designs in different formats for various uses.
  • Leverage Adobe Express’s sharing feature to gather feedback.
  • Update and fine-tune your designs as your brand evolves.

Get started for free with Adobe Express.

5. Master Communication and Collaboration

Image credits: Domestika.

Communication is key in a freelance UX design career. You’ll be collaborating with clients, developers, and other designers, making effective communication a must.

Understand the client’s needs. Listen actively during initial meetings and ask probing questions.

This will help you deliver design solutions that truly meet their expectations.

Also, be responsive and available. This shows your commitment and makes clients feel valued. Regularly update them about project progress and be open to feedback.

Learn to collaborate with developers. UX design and web development go hand-in-hand. Understanding their perspective will help you create designs that are not only beautiful but also feasible.

Respect deadlines. This shows professionalism and helps build trust with clients. Also, manage your workload to avoid overcommitting and ensure you can deliver quality work on time.

Remember to be open to feedback. This allows you to refine your designs based on user feedback and client expectations, resulting in better end products.

Actionable tips

ux design
Image credits: Domestika.

  • Understand your clients’ needs through active listening and probing questions.
  • Be responsive and regularly update clients about project progress.
  • Learn to effectively collaborate with developers.
  • Respect deadlines and manage your workload effectively.
  • Be open to feedback and use it to refine your designs.

6. Handle Business Logistics

Image credits: Domestika.

Freelance UX design isn’t just about creating great designs. You’ll also need to manage the business aspects. This involves contracts, payments, and sometimes even health insurance and taxes.

Start with a well-crafted contract. This outlines the scope of the project, deadlines, and payment terms.

A clear contract helps prevent misunderstandings and protects both parties.

Be clear about your pricing. Determine what you’ll charge for your design services. Consider factors like the complexity of the project, your experience, and the market rate. Be transparent about your fees to avoid future disputes.

Also, consider getting business insurance. This can protect you against potential legal issues. It’s especially crucial if you’re working on significant projects.

Handle your taxes responsibly. As a freelancer, you’re running your own business, and that comes with tax obligations. It’s wise to consult with a tax professional to understand your responsibilities.

This can seem obvious, but ensure you have a stable internet connection and a reliable computer. These are your primary tools as a freelance UX designer, and having reliable ones ensures you can work effectively.

Actionable tips

Image credits: Domestika.

  • Craft a detailed contract outlining the project scope, deadlines, and payment terms.
  • Be clear and transparent about your pricing.
  • Consider getting business insurance to protect against potential legal issues.
  • Handle your taxes responsibly, possibly with the help of a tax professional.
  • Ensure you have a reliable computer and a stable internet connection.

Try Bonsai

Best tool for managing freelance designer businesses

Image credits: Domestika.

For handling the business side of things, Bonsai for Freelancers is a life-saver. From creating contracts to invoicing clients, Bonsai takes the hassle out of managing your freelance business.

  • Use Bonsai to create professional contracts that protect your interests.
  • Keep track of your time with their integrated time tracker.
  • Generate and send invoices to your clients seamlessly.
  • Use the project management features to keep your work organized.
  • Utilize Bonsai’s global payments feature for hassle-free transactions.

Get started for free with Bonsai.

7. Continuously Learn and Adapt

Image credits: Domestika.

The field of UX design is always evolving. As a freelance UX designer, you must stay updated with the latest trends, tools, and techniques.

Participate in ongoing learning. Consider enrolling in UX writer courses or other professional development opportunities. This ensures you’re always growing and improving as a UX designer.

You may also attend webinars and industry events because these provide insights into the latest trends and give you a chance to network with other professionals.

Also, follow top UX designers and thought leaders on social media. Their insights and experiences can be a valuable source of learning and inspiration.

Try to experiment with new tools and techniques. This not only enhances your skills but also keeps your work fresh and exciting.

Lastly, don’t be afraid to step out of your comfort zone. Challenge yourself with projects that push your boundaries. This helps you grow as a good UX designer and makes your freelance career more rewarding.

Actionable tips

Image credits: Domestika.

  • Invest in ongoing learning, like professional development courses.
  • Attend webinars and industry events to stay updated and network.
  • Follow top UX designers and thought leaders on social media.
  • Experiment with new tools and techniques.
  • Step out of your comfort zone and take on challenging projects.

8. Maintain a Work-Life Balance

work with ideal clients
Image credits: Domestika.

Freelancing offers flexibility but can also blur the lines between work and personal life. It’s crucial to maintain a healthy balance to avoid burnout.

First of all, try to set clear work hours. This helps you stay productive while also ensuring you have time to rest and pursue other interests.

Take regular breaks during work. This helps keep your creativity flowing and prevents burnout. Also, don’t forget to take vacations. They’re important for refreshing your mind and reigniting your creativity.

Next, create a dedicated workspace. This helps separate work from personal life, improving focus and productivity.

Practice self-care. This includes regular exercise, healthy eating, and adequate sleep. Remember, you can’t produce your best work if you’re not at your best.

Finally, don’t hesitate to ask for help when needed. This could be hiring an accountant, a virtual assistant, or a mentor. Their support can help you manage your workload and navigate challenges, making your freelance UX design journey smoother.

Actionable tips

Image credits: Domestika.

  • Set clear work hours and take regular breaks.
  • Create a dedicated workspace to separate work from personal life.
  • Prioritize self-care, including exercise, healthy eating, and sleep.
  • Don’t hesitate to ask for help when needed.
  • Remember to take vacations to refresh and reignite your creativity.

Try Todoist

Best tool for UX Designer task management

Image credits: Domestika.

Last, but not least, check out Todoist. It’s a task management tool that helps you stay organized and productive. As a freelance UX designer, it’s crucial to manage your time effectively, and Todoist can help you with that.

  • Use Todoist to create and manage tasks and subtasks.
  • Set reminders for important deadlines and meetings.
  • Use labels and filters to organize your tasks.
  • Sync Todoist across all your devices for easy access.
  • Use the productivity charts to track your progress.

Get started for free with Todoist.

9. Find freelance jobs

Image credits: Domestika.

So you’ve mastered your skills, developed your personal brand identity, and you’re now eager to embark on your freelance journey. But where do you find freelance UX jobs? Here’s my two cents.

  • Consider signing up for job boards, and job postings like Upwork or Freelancer. They’re great platforms to connect businesses with freelancers in different industries.
  • Don’t forget about LinkedIn! It’s an excellent networking platform. Use your profile to showcase your expertise and attract potential clients.
  • Websites like Dribbble and Behance are also leading brands and invaluable resources for finding UX design jobs.
  • Remember to leverage your network. Let people know you’re open for freelance work, and show your portfolio work design solutions. Word of mouth can be powerful!

Now, armed with these tools where businesses are hiring UX designers, you’re well on your way to becoming a successful freelance UX designer.

Remember, a freelance career in web design might be challenging at times, but with determination and the right resources, you’re sure to achieve your career goals.

What is a Freelance UX designer?

A freelance UX designer is a professional figure in the web design field who operates independently, outside of a traditional full-time job. This individual specializes in User Experience (UX) design, improving how users interact with digital products.

The right UX designer analyzes and understands the needs and preferences of users. This is accomplished through techniques such as:

  • user research
  • user interviews
  • usability testing
  • user journey mapping.

In web design, these insights are then used to create intuitive and user-friendly designs. Best UX designers work on various projects, including websites, mobile apps, and other digital interfaces.

Unlike in-house designers, freelancers typically work on a project-by-project basis. They have the freedom to choose their clients and projects, and they manage their own schedules and work processes.


Can you freelance as a UX designer?

Yes, you can freelance as a UX designer. Many businesses hire freelance UX designers for project-based work. It gives you flexibility and the opportunity to work on diverse projects.

How much do freelance UX designers make?

The income of freelance UX designers varies widely. Factors like experience, location, and the complexity of the project can influence earnings. According to ZipRecruiter, as of 2023, freelance UX designers in the US earn an average of $91,000 per year.

How much should a freelance UX designer charge?

Freelance UX designers typically charge either a fixed price per project or an hourly rate. The rate will depend on the designer’s experience, the project’s complexity, and market rates. Some designers may charge anywhere from $50 to $200 per hour.

Can a UX designer make 300K?

It’s possible, but it’s not the norm. UX designers earning such high incomes are typically senior designers with years of experience, working on large, complex projects.

How much does UX design cost per hour?

Again, this depends on the designer and the scope of the project. As of 2023, UX designers typically charge anywhere from $50 to $200 per hour. Always discuss rates upfront to avoid misunderstandings.

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Executive Summary

Embarking on a freelance UX design journey is an exciting adventure. It opens up a world of flexibility and diverse opportunities. However, it comes with its own set of challenges and responsibilities.

Understanding the basics of UX design, honing your skills, and creating a compelling portfolio are crucial first steps. Marketing yourself effectively will help you attract the right clients.

Mastering communication and collaboration, and handling business logistics are integral to running a successful freelance business.

Continuous learning and adaptation will help you stay relevant in the ever-evolving field of UX design. Lastly, maintaining a work-life balance is essential to keep your creativity flowing and prevent burnout.

Being a good UX designer isn’t just about creating user-friendly designs. It’s about constantly growing, adapting, and navigating the business world of freelancing.

With the right skills, mindset, and determination, you can create a rewarding freelance design career.

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