Doublenaut: Weaving timelessness with modern flair in design and illustration

Step into the captivating world of Doublenaut, a Toronto-based Design and Illustration studio that seamlessly blends mid-century vibes with contemporary flair. Known for their dynamic textures and bold graphics, Doublenaut's journey from gig posters to global brands tells a story of evolving creativity and timeless design.
doublenaut

“Illustrations” by Doublenaut Studio.


In the bustling city of Toronto, Canada, lies a gem of creativity: Doublenaut. This Design and Illustration studio, founded by the talented Matt McCracken and Ross Proulx, has carved a unique space in the creative world. Starting from the vibrant gig poster scene, Doublenaut has expanded its horizons to embrace a diverse range of projects – from branding and packaging to traditional illustration and vector designs. Their portfolio boasts an impressive collaboration with Bellwoods Brewery, highlighting their versatility and adaptability in various design realms.


Doublenaut Studio

Doublenaut, with its roots deeply embedded in the gig poster culture, has a distinct style characterized by the use of dynamic textures and bold, graphic compositions. Their work is a testament to the seamless blend of vintage aesthetics and modern design principles. Taking inspiration from the mid-century era, the studio has developed a signature style that is both nostalgic and refreshingly contemporary. This unique approach has attracted an array of prestigious clients, including Facebook, Nickelodeon, Nike, ESPN, Adidas, and more.

The work of Doublenaut is a diverse tapestry of creativity and innovation. Projects like “Explosions in the Sky,” “Friendly Stranger,” “Goblin Sauce,” and “Come What May,” showcase their prowess in traditional illustration, vector illustration, packaging, and screen printing. Each piece tells a story, engaging the viewer with its intricate details and thoughtful composition.

Their collaboration with Bellwoods Brewery, in particular, highlights their skill in branding and packaging design, where they bring brands to life with their unique artistic touch. The studio’s ability to adapt and evolve while maintaining a consistent, high-quality output makes their portfolio not just a collection of projects, but a gallery of modern artistry infused with timeless charm.

Come What May by doublenaut
Goblin sauce by doublenaut
Penelope by doublenaut
MOG by doublenaut

Illustrations by Doublenaut Studio.


Doublenaut, led by the creative duo Matt McCracken and Ross Prew, offers a unique learning opportunity on the Domestika platform. Their course, focused on texture design for digital creations, is a treasure trove of knowledge for aspiring designers and illustrators.

Matt McCracken and Ross Prew, with their extensive experience and collaborations with renowned brands like Adidas, Saucony, and Element Skateboarding, bring their expertise to the forefront of this course. The essence of their work, marked by a fusion of punk, psychedelic art, and music, along with their passion for traditional printing techniques, forms the backbone of this learning experience.


How to create cool textures for digital creations

How to create cool textures for digital creations” course centers around teaching students how to infuse their digital illustrations with the roughness, textures, and imperfections characteristic of old-school style. This approach not only adds depth to the digital art but also bridges the gap between traditional and modern design techniques.

The final project of the course invites participants to design their own art print, employing the unique and rich textures they have mastered. This project is more than just an assignment; it’s a canvas for students to showcase their newfound skills and integrate their personal creative vision into a digital illustration that reflects the essence of vintage charm.

Targeted towards individuals with a basic knowledge of Illustrator, Photoshop, and vector art, this course is ideal for graphic designers, illustrators, or anyone passionate about digital art. It aims to elevate their skills and enable them to produce digital illustrations that stand out with their unique analog graphic magic.

Friendly Stranger by doublenaut
Garden by doublenaut
Donegal by doublenaut

Illustrations by Doublenaut Studio.



To engage fully in this course, students need access to Adobe Illustrator and Adobe Photoshop. A basic understanding of vector art and digital design principles is beneficial for a more enriching learning experience. Through this course, participants will delve into the world of texture techniques, transforming their digital illustrations with a nostalgic yet fresh appeal.

How to create cool textures for digital creations
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Matt McCracken and Ross Prew, with their experience and collaborations with renowned brands like Adidas, Saucony, and Element Skateboarding, bring their expertise to the forefront of this course.

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Wrap Up

From the vibrant streets of Toronto to the global stage, Matt McCracken and Ross Prew have not only established a distinctive style that resonates with a vintage yet contemporary feel but have also extended their expertise through their instructive course on Domestika. Their journey from creating captivating gig posters to collaborating with world-renowned brands and their foray into educating aspiring designers highlights their dedication to the craft.

For those looking to enhance their skills, embrace a unique style, or simply find inspiration in the fusion of old and new, Doublenaut’s story and their educational endeavors are a testament to the enduring power of creativity and innovation in the ever-evolving world of design. As we follow their journey, one thing is clear: the art of design is not just about creating visuals; it’s about weaving stories, emotions, and experiences into creations that stand the test of time.

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