Curious Yellow Design: A symphony of nature, art, and vibrant branding

Dive into the world of Curious Yellow Design, an Interior Design and Interior Architectural services studio where nature and art blend seamlessly in a vibrant branding identity crafted by Adam Katz.
Curious yellow design branding

“Curious Yellow Design” by Adam Katz.


In the dynamic world of interior and spatial design, Curious Yellow Design emerges as a beacon of creativity. Marrying the serenity of nature with the dynamism of art, the firm, based in both Oslo and New York City, has embarked on a journey toward a unique identity. Skillfully reimagined by Adam Katz, their brand now dons a striking yellow theme, encapsulating their narrative with both simplicity and elegance. This transformation under Katz’s direction speaks to their commitment to blending artistic expression with design innovation.

As the founder and creative director of Company Policy, a brand design studio in New York, Adam Katz excels in crafting new ideas and nurturing brands to fruition. His expertise isn’t just about bringing concepts to life; it’s about guiding them from inception to realization. His teaching roles at the School of Visual Arts MFA Design program and formerly at Cornell Tech MBA program further cement his position as a leader in the field.


Curious Yellow Design

Curious Yellow Design, established in New York in 2009 and expanding to Oslo in 2016, stands as a paragon of interior design and architectural services. Renowned for their work in residential, office, hospitality, and retail spaces, they bring a distinctive approach to design. Curious Yellow is known for blending various eras and styles, creating spaces that are both inspiring and functional.

Their signature aesthetic is a fusion of minimalism and playfulness, resulting in environments that embody elegance, comfort, and modernity. Their influence extends from New York City and the Hamptons to Scandinavia and beyond, marking their global footprint in design.

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“Curious Yellow Design” by Adam Katz.


The branding identity for Curious Yellow Design is an exemplary display of strategic design. Dominated by a vibrant yellow color palette, it embodies the firm’s essence and creativity. This bold choice is complemented by an elegantly simple typographic system, which gracefully balances the vivacity of yellow.

The identity extends seamlessly to collateral and the website, ensuring a consistent and professional presentation. This design choice effectively showcases the exceptional work of Curious Yellow Design, mirroring their commitment to elegance, creativity, and modernity in their interior design projects.


Building and launching a brand

Adam is also a recognized teacher on Domestika, an online course platform for creatives. In the online course “Building and launching a brand” he shares his extensive experience. This course dives into the intricacies of building a brand from the ground up, focusing on developing a robust strategy to effectively communicate with target audiences.

Through Adam’s guidance, students explore the foundational aspects of brand identity, including strategy development, research, user-journey mapping, and the creation of logos, typography, and a resonating brand voice. Adam’s expertise, shaped by collaborations with notable brands, offers a comprehensive learning experience for those eager to master the art of branding.

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“Curious Yellow Design” by Adam Katz.


Adam Katz’s course on Domestika guides participants in creating a comprehensive brand identity, suitable for a client or personal portfolio. The course is tailored for aspiring designers, marketers, and anyone interested in brand creation, including beginners and intermediate learners.

While no prior experience is necessary, familiarity with advanced Illustrator, InDesign, and Photoshop skills will enhance the learning experience. The course involves practical exercises and projects, allowing students to apply learned principles and techniques to develop a cohesive and effective brand identity, complete with guidelines for consistency.


Building and Launching a brand

Adam Katz's course on Domestika guides participants in creating a comprehensive brand identity, suitable for a client or personal portfolio.

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Wrap Up

In this insightful exploration, we’ve highlighted Adam Katz’s significant contribution in crafting the compelling brand identity of Curious Yellow Design, demonstrating the power of color and typography in visual storytelling. Additionally, Adam’s expertise extends to teaching on Domestika, where he imparts valuable branding knowledge.

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