Graphic designer Carlos Mignot on how create memorable logos from scratch

In the realm of design, the name Carlos Mignot stands out for his extraordinary ability to weave emotions, memories, and strong sensations into the fabric of typography.
carlos mignot

Image credits: Carlos Mignot.


In the intricate dance of shapes and lines that form the basis of typography, few names resonate as profoundly as Carlos Mignot. A maestro of letters, Carlos possesses the unique ability to not just design but to imbue typefaces with life, turning them into vessels of emotion and storytelling. This article delves into Carlos Mignot’s philosophy and method for creating logos that do more than represent a brand—they narrate its essence.

This article delves into Carlos Mignot’s philosophy and method for creating logos that do more than represent a brand—they narrate its essence. Let’s explore Carlos Mignot’s process for creating logos that aren’t just seen but felt, transforming abstract ideas into concrete visual identities.


How to create memorable logos from scratch

Creating a memorable logo is an art that combines intuition with methodology, and Carlos Mignot is a virtuoso in this field. He begins with a deep dive into the brand’s core, seeking to understand its heart and soul. The journey from concept to visual identity involves several key steps under his guidance:

  1. Understanding the Brand: Carlos emphasizes the importance of grasping the brand’s mission, vision, and the emotions it wishes to evoke. This foundational understanding is crucial for creating a logo that truly represents the brand.
  2. Customized Typography: For Carlos, the magic lies in custom lettering. Each curve and stroke is designed to convey a specific feeling or idea, making the logo not just unique but also a piece of the brand’s narrative.
  3. Color Palette Selection: Colors speak volumes, and Carlos uses them to accentuate the logo’s message. By selecting a color palette that resonates with the brand’s values and audience, he ensures the logo stands out and speaks directly to the viewer’s heart.
  4. Putting Ideas into Letters: Using Adobe Illustrator, Carlos meticulously crafts each letter, transforming abstract concepts into tangible elements of design. This process is where brand identity meets typographic innovation, resulting in logos that are both inspiring and memorable.
  5. Presentation and Efficiency: The final step involves presenting the visual branding resources to the client. Carlos’s approach ensures that ideas are communicated quickly and efficiently, making the revision process streamlined and productive.
Canal Brasil by carlos mignot
Canal Brasil by carlos mignot 2
Canal Brasil by carlos mignot 3

Canal Brasil by Carlos Mignot.


On the Domestika platform, Carlos offers a transformative course titled “Typographic Branding: Create Memorable Logos from Scratch“. This course is a beacon for those looking to merge the worlds of branding and typography into a harmonious visual language.


About Carlos Mignot

Hailing from Brazil, Carlos Mignot has carved a niche for himself in the world of graphic and typography design. His journey began at the prestigious Miami Ad School Rio, where he honed his skills under the tutelage of industry giants. Today, he serves as a branding and typography project coordinator at Plau design studio, where he assists brands in discovering their unique typographic voice.

Carlos’s portfolio is a testament to his versatility and innovation, featuring collaborations with notable names such as Granado and Canal Brasil. His passion for typography and lettering shines through in every project, making him a beacon for those looking to make their mark in the design world.

As we can read on the Domestika page of Carlos, he is a passionate advocate for the power of letters as a key asset in branding. A Brazilian graphic and typography designer with a background in graphic design from the Miami Ad School Rio, Carlos Mignot has carved a niche for himself in the industry by coordinating custom branding and typography projects at Plau Design. His work, which has supported clients like Stone, Canal Brasil, and NotCo in finding their typographic voices, is a testament to his belief in the intimate connection between branding and typography.


Typographic Branding

Carlos Mignot is celebrated for his ability to craft soulful visual identities that resonate deeply with audiences. His expertise lies in the nuanced art of translating abstract concepts and sensations into bespoke typographic forms. Through “Typographic Branding: Create Memorable Logos from Scratch”, Carlos extends an invitation to designers, art directors, students, and anyone with a keen interest in elevating their branding prowess.

Voa Hoteis by carlos mignot
Voa Hoteis by carlos mignot 2

Voa Hoteis by Carlos Mignot.



This course is meticulously designed to guide you through the process of developing a typographic identity that speaks volumes about a brand. From selecting the perfect color palette to embodying brand values in typographic design, Carlos walks you through each step with precision and creativity. Utilizing Adobe Illustrator, participants will learn how to bring their logo concepts to life, ensuring that each design not only captures attention but also encapsulates the essence of the brand it represents.

By the culmination of this course, you will possess an arsenal of visual branding resources, empowering you to present your ideas to clients with confidence and efficiency. The journey from concept to creation is demystified, allowing you to design logos that are not just seen but felt.

Typographic Branding: Create Memorable Logos from Scratch” is tailored for individuals passionate about making their mark in the world of branding and design. Whether you are a seasoned designer, an art director looking to refine your skills, a student eager to dive into the realm of typography, or simply someone fascinated by the intersection of letters and branding, this course offers invaluable insights.

To ensure a fruitful learning experience, a basic understanding of Adobe Illustrator is recommended. Participants will need access to a computer with Adobe Illustrator, along with traditional design tools such as a pencil, pen, and paper for sketching and brainstorming ideas.

Typographic branding: Create memorable logos from scratch
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This Domestika course is meticulously designed to guide you through the process of developing a typographic identity that speaks volumes about a brand. From selecting the perfect color palette to embodying brand values in typographic design, Carlos walks you through each step with precision and creativity.

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Wrap Up

The art of creating a memorable logo is an invaluable skill for any creative professional. Carlos Mignot’s course offers a deep dive into the intricacies of blending typography with branding to forge logos that not only stand out but also resonate on a profound level with their intended audience. This course is a treasure trove of knowledge for anyone looking to elevate their design skills, providing a comprehensive guide through the creative process, from conceptualization to execution.

Carlos, with his rich background and expertise, makes learning both engaging and insightful, ensuring that by the end of this course, participants are well-equipped to tackle the challenges of logo design with confidence and creativity. Whether you’re a seasoned designer seeking to refine your skills or a newcomer eager to embark on a design journey, this course stands as a beacon of inspiration and practical knowledge.

Embracing the lessons offered by his course means opening yourself up to a world of creative possibilities. It’s not just about learning to design; it’s about learning to communicate visually in the most impactful way.

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