How to build a branding kit in 5 easy steps (Examples and templates inside)

Unlock the full potential of your brand by learning how to build a branding kit in just five easy steps. This guide offers insights, examples, and templates to streamline your branding process and enhance brand consistency.
branding kit

Image credits: Mixcloud.


Welcome to the ultimate guide on how to build a branding kit in just five easy steps. Whether you’re launching a new business or refreshing an existing brand, a comprehensive branding kit is essential. It’s the cornerstone that ensures your brand’s visual and communicative consistency across all mediums.

Today, we’ll walk you through the creation process for brands, providing you with the tools, tips, and templates needed to craft a branding kit that truly represents your brand’s identity and values.


What is a branding kit?

A branding kit is a collection of brand assets and guidelines that represent the heart and soul of your brand. It includes brand colors, brand fonts, logo designs, and branding guidelines that dictate how these elements should be used. A well-crafted branding kit reflects your brand’s visual identity, brand story, and brand personality, ensuring consistent branding across all platforms – from your website to social media, and beyond.


What is a brand identity?

A brand identity is the unique collection of visual and verbal elements that a company uses to present itself to the market. It embodies the brand’s personality, values, and promises to its target audience. This identity is reflected through its own brand kit, brand logo, brand colors, typography, style guide, and the tone of its communication. A strong brand identity helps in establishing a recognizable brand presence that resonates with customers and distinguishes the brand from competitors.


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Harness the power of AI with Looka, a revolutionary design platform specifically crafted for newcomers in the design industry who wish to leverage modern AI tools. This platform guides users through the creation of a distinct brand identity, beginning with a custom logo. Looka extends its offerings beyond logo creation, enabling the generation of essential marketing materials such as business cards, social media posts, letterheads, and posters through an integrated Brand Kit.


How to build a brand kit

if you are in a hurry, below we list our 5-step guide in brief-you can come back to the full article later. To build your own brand kit in five straightforward steps, follow these guidelines:

  1. Craft a compelling brand story: Illustrate your brand’s values, mission, and foundational beliefs. This story should encapsulate your brand’s soul and uniqueness.
  2. Formulate a brand voice: Define the way your brand communicates, including its vernacular, mood, and personality conveyed to the audience.
  3. Generate various logo designs: Forge a range of logo designs to maintain adaptability across various platforms while ensuring your brand remains identifiable.
  4. Pick suitable brand fonts: Choose fonts that embody your brand’s spirit and convey its message. Uniform typography usage reinforces your brand’s identity and guarantees visual consistency.
  5. Develop a brand color palette: Opt for colors that reflect your brand’s ethos and resonate with your intended market. Set primary and secondary colors along with accents to maintain consistent visual messaging.


1. Brand story

The essence of your brand unfolds in a narrative that captures its core: the inception, beliefs, purpose, and what makes it stand out. This narrative is the heartbeat of your brand’s identity, creating a bond with your audience. Here’s a roadmap to weaving an engaging brand saga:

  • Brand’s origins: Begin with the tale of your brand’s birth. Share what sparked its creation, the hurdles faced, and what drives it.
  • Unique Value Proposition: Make clear what distinguishes your brand from the rest. Detail how your offerings meet the unique needs or solve problems for your audience.
  • Personify your brand: Convey the characteristics that epitomize your brand. Be it creative, dependable, whimsical, or elegant, let these traits infuse your narrative.
  • Customer success stories: Narrate true instances where your brand has positively touched lives. Customer anecdotes and victories lend genuineness and trust to your story.
  • Brand’s vision: Sketch the bright future you aspire for your brand. Share your dreams, ambitions, and the difference you wish to make.

Creating a story that vibrates with your audience forges deep emotional ties and cultivates brand devotion. This tale becomes the cornerstone of your brand kits, guiding every visual and verbal message to maintain genuineness and coherence across all platforms.


2. Brand voice

The voice of your brand is its verbal personality, expressed through words. This voice is vital for weaving consistent and captivating content across all mediums. A well-crafted brand voice fosters consistency in communication, nurtures customer relationships, and shields against social media blunders.

To carve out your brand voice, consider your brand’s heart, values, and the people you reach. This voice is pivotal for cohesive communication and aligning all messages with your brand’s core. Here’s a blueprint for developing a unique brand voice:

  • Brand Personality: Determine the attributes that characterize your brand. Whether it’s cordial, formal, whimsical, or authoritative, let these traits shape your voice.
  • Know your audience: Reflect on your ideal customers and the language and tone that resonate with them. Mould your brand voice to match their communication style.
  • Craft Voice Guidelines: Formulate clear directives for your brand’s voice, detailing the language, tone, and communication style. Uniformity is crucial for fostering brand recognition and trust.
  • Generate Model Messages: Produce examples that illustrate your brand voice across various scenarios. These samples will guide future communications.
  • Educate your team: Ensure everyone representing your brand grasps and uses the brand voice. Regular training and reminders are key to a consistent voice across all channels.

By shaping a distinct and steady brand voice, you can effectively share your brand’s values, deeply connect with your audience, and set your brand apart in the market.


3. Logo interactions

Logo interactions encompass the design elements within a logo that suggests motion, connectivity, or interaction, like fluid shapes, merging parts, or interlocking patterns. These elements infuse the logo with life and unity, conveying themes like teamwork, connection, and activity.

An interactive design approach adds layers and fascination to the logo, elevating its appeal and memorability. Here are essential guidelines for crafting a logo:

  • Simplicity: Aim for a clear, tidy design for immediate recognition and recall. Steer clear of complex elements that may not translate well across different formats.
  • Versatility: Make sure your logo is adaptable and scalable, maintaining its integrity on various platforms and sizes. Test its performance against diverse backdrops to confirm its effectiveness.
  • Memorability: Strive for a logo that sticks in the memory, setting your brand apart. A novel and striking design will ensure your brand lingers in the mind.
  • Timelessness: Choose a logo design that endures over time, remaining relevant across changing trends. Opt for a classic look over fleeting styles.
  • Audience-Centric Design: Design with your target demographic in mind, ensuring the logo resonates with their tastes and expectations, thereby forging a stronger connection.

Adhering to these principles, you can forge a logo that not only symbolizes your brand but also communicates its core values and appeals to your intended audience.


4. Typography

Choosing typography for branding means selecting fonts that consistently represent a brand’s identity across all communications. Here are vital considerations for typography selection:

  • Font Selection: Pick fonts that mirror your brand’s spirit and message. Assess their readability, style, and distinctiveness to ensure they accurately portray your brand.
  • Consistency: Keep typography uniform across all your branding to foster a seamless visual identity. This consistent application solidifies brand recognition and establishes a unified image.
  • Structure and Hierarchy: Create a clear typographic structure using varied font weights, sizes, and styles to draw attention to key information and navigate the reader’s gaze.
  • Legibility and Clarity: Prioritize clarity in your fonts to guarantee they are legible on various platforms and sizes. Sidestep fonts that are too ornate or complex, which can detract from readability.
  • Brand Guidelines: Embed your typographic choices in your brand guidelines, detailing how fonts should be used, combined, and applied. This ensures consistent typography usage across all brand elements.

By carefully selecting and applying typography, you can boost brand recognition, effectively convey your brand’s personality, and maintain a cohesive visual identity in all communications.


5. Color palettes

A brand color palette is a curated set of colors chosen to evoke certain feelings and represent a brand’s identity, employed consistently across all brand materials.

An effective color palette conveys themes, sets the mood, and underscores the brand identity, aiding in brand recognition and visual consistency. To construct your brand color scheme, follow these guidelines:

  • Brand’s Core Values: Delve into your brand’s character, principles, and audience to decide the emotions and concepts your colors should reflect.
  • Develop a Mood Board: Gather visuals, words, and hues that embody your brand to clarify your color direction.
  • Select Primary Colors: Pick one or two main colors that capture your brand’s essence and resonate with your audience.
  • Choose Secondary Colors: Add secondary colors to round out your palette, providing contrast and variety. Think about accents and neutrals for balance.
  • Apply Color Psychology: Recognize how colors can influence feelings and associations to ensure your selections support your brand’s message and identity.
  • Seek Harmony: Use a limited palette to keep your brand’s look unified yet flexible across different applications.
  • Document your palette: Include your color palette in your brand guidelines, detailing exact hues and when to use them. This guarantees consistent application and strengthens your brand’s visual identity.

By crafting and applying a consistent color palette, you anchor your brand’s visual identity, making your materials instantly recognizable and fostering an emotional connection with your audience.


Brand kit examples

Need inspiration? Look no further. In this part, we’ll showcase some of the best brand kit examples from various industries. These examples will give you an idea of how effective brand kits come together to tell a cohesive brand story and set the tone for brand recognition.


1. Miro

Embarking on our exploration of top-notch brand guidelines examples, we delve into Miro’s brand guidelines. This company excels at aligning its visual signature by employing detailed brand guidance. Their all-encompassing brand style guide is pivotal in building trust, enhancing brand recognition, and ensuring consistency across a spectrum of platforms and mediums.

Miro’s brand guidelines precisely outline how to apply logo designs, brand colors, font styles, imagery specifications, and narrative voice, fostering a uniform and quickly recognizable brand presence.

miro brand guidelines
miro brand guidelines 2

Miro brand guidelines.


Demonstrating a dedication to teamwork, Miro’s brand identity adopts a systematic design methodology, incorporating icons that depict collaborative efforts and using clear, accessible typography for wide readability. Notably, following a significant rebranding effort, Miro experienced a surge in user numbers from 2.5 million to 50 million, collaborating with leading names like Netflix, Spotify, and Cisco.


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Miro brand guidelines VIS 2.0

The logo stands as a central component of Miro's visual communication system, acting as a universal signature across all channels and representing the company, its people, and its brand. Given its significance, numerous guidelines have been established for its application.

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2. Starbucks

The Starbucks brand guidelines unfold the story from its early days at Seattle’s Pike Place Market to its rise as a worldwide coffee behemoth, intertwining a rich history with a strong visual identity. These guidelines illuminate the Starbucks spirit, spotlighting premium coffee and community engagement.

starbucks brand guidelines
starbucks brand guidelines 2

Starbucks brand guidelines.


Characterized as innovative, vibrant, and focused on quality, Starbucks appeals to discerning customers who appreciate top-notch coffee and a health-conscious lifestyle. The brand’s visual identity is anchored by its iconic green Siren logo and lively brand colors. Its most recent rebranding highlights innovation and approachability, preserving Starbucks’ image as a source of creativity and warmth while remaining loyal to its foundational elements.


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Starbucks Creative Expression brand guidelines

The Starbucks brand has undergone an evolution to better meet the diverse needs of customers worldwide. A new design system has been introduced, maintaining the elements of the brand while prioritizing customer experience in creative expression.

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3. Mastercard

Mastercard maintains its distinct and unified brand identity through stringent brand guidelines. These Mastercard brand guidelines detail the correct display of the Mastercard logo, ensuring it’s easily visible against various backgrounds and encircled by ample space.

mastercard brand guidelines
mastercard brand guidelines 2

Mastercard brand guidelines.


Mastercard’s brand style guide calls for specific typography for its name, underscoring ease and connection. With a spotlight on the famous interlocking circles, Mastercard seeks to bolster worldwide brand recognition, promoting consistent card usage by all parties involved, thereby increasing user recognition and interaction.


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Mastercard brand guidelines

Explore the Mastercard Foundation Brand Architecture and Guidelines, designed to shape a coherent and distinctive brand presence globally.

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4. Firefox

Firefox asserts its place in our brand guidelines examples guide with a well-defined and unique digital image, articulated in the Firefox brand guidelines. The brand’s core is forthright, open, and centered around the user, targeting Conscious Choosers who prefer brands that reflect their own principles.

The motto “Firefox answers to no one but you” captures the brand’s commitment to user independence and discretion, maintaining a stance on authenticity while fostering innovation and community-driven projects.

firefox brand guidelines
firefox brand guidelines 2

Firefox brand guidelines.


The Firefox guidelines offer comprehensive directions for developing digital applications and sites imbued with Firefox’s distinctive look, ensuring uniformity in logos, color palettes, and typographic styles across all interfaces.


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Firefox brand guidelines

The perception of Firefox as merely a web browser is evolving. A suite of new products and services has been developed, aimed at empowering users and showcasing the company as a technology ally.

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5. Discord

Wrapping up our top 5 brand guidelines examples is Discord, showcasing a vibrant, innovative brand identity that melds whimsy with a dedication to quality. Known for its dynamic brand colors and engaging layout, Discord’s brand guidelines harmonize with its foundation of community-focused communication.

discord brand guidelines
discord brand guidelines 2

Discord brand guidelines.


The brand guidelines explore the brand story, visual identity, core values, and actionable items like logo use and typography. This redesign remains true to Discord’s unique, casual ethos while broadening its reach beyond the gaming sphere, showcasing its growth while retaining the distinctiveness that characterizes the brand.


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Discord brand guidelines

This document will navigate you through the fundamental elements of Discord's identity system, detailing how these components contribute to the construction of our brand. Adherence to these guidelines is crucial for ensuring a consistent, memorable, and impactful representation.

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Best Brand Kit templates

Starting from scratch? We’ve got you covered. Discover the multiple brand kits and templates that can help jumpstart your branding journey. These templates provide a structured approach, making it easier for you to plug in your brand elements and craft a branding kit that’s ready for the spotlight.


1. Envato Elements

Best marketplace for brand kits

Dive into the creative world with Envato Elements, a treasure trove for all your branding needs. This platform is a one-stop shop offering unlimited downloads of high-quality resources, including exclusive brand kits examples and templates. Ideal for both seasoned and budding designers, Envato Elements provides an extensive range of graphic templates, fonts, and more, all under a straightforward lifetime commercial license.

envato elements brand kits

Image credits: Envato Elements.


Explore, experiment, and express with freedom as you craft unique and compelling brand identities. Whether you’re revamping an existing brand or starting fresh, Envato Elements equips you with all the tools you need to bring your creative vision to life with professionalism and flair.


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2. Figma brand kits

Best UXUI tool for brand kit templates

Step into the future of design with Figma, a cutting-edge platform where creativity meets collaboration. Figma isn’t just a design tool; it’s a collaborative space where teams come together to create, prototype, and refine outstanding brand identities. Offering a rich collection of brand kits examples and templates, Figma ensures your branding stands out in the digital age.

figma brand kits

Image credits: Figma.


Domestika champions community interaction, offering students the opportunity to showcase their projects, engage with instructors, and secure certificates upon course finalization. With a commitment to high-quality content and user accessibility, Domestika has cemented its position as a go-to resource for individuals aiming to enhance their creative prowess.


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3. Looka

Best AI brand kit generator

Unleash the power of AI with Looka brand kit generator, an innovative platform designed to democratize design for entrepreneurs and creatives. Start with a logo and build your brand identity with ease, thanks to Looka’s AI-driven approach that combines symbols, fonts, colors, and layouts into unique designs. Access a variety of brand kits examples and templates to jumpstart your branding journey.

looka branding kit

Image credits: Looka.


From business cards to social posts, Looka’s Brand Kit enables you to maintain consistency across all marketing materials. Plus, with the addition of a user-friendly website builder, creating an online presence that aligns with your brand has never been easier. Looka is your go-to solution for crafting a memorable and cohesive brand identity without the need for deep design expertise.


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Looka: AI-Powered Logo Maker Tool
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Looka is an AI-powered logo design and brand identity tool that allows you to create and customize the designs.

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FAQs

What does a full branding kit include?

A complete branding kit encompasses brand logos, brand colors, brand fonts, brand guidelines, and additional brand assets such as logo templates, color palettes, and branded templates. It serves as a reference to ensure consistent branding across all marketing materials and digital assets.


How do I create my own branding?

To create your own brand kit, start by defining your brand identity, including your brand story, brand personality, and brand message. Then, develop your visual identity with logo designs, brand colors, and typography. Finally, compile these elements into a comprehensive brand style guide.


What is an example of a branding package?

An example of a branding package could include a brand logo, style guide, color scheme, typography, business cards, social media templates, and website design elements. This package ensures that all brand elements are cohesive and on brand.


What is a brand kit template?

A brand kit template is a pre-designed framework that includes the basic elements needed to build your brand’s visual identity, such as logo section, color palettes, font styles, and visual elements. It simplifies the process of creating a consistent brand identity.


What does a brand kit include?

Brand kits typically include a brand logo, color palette, typography (or brand fonts), and a brand style guide. It may also contain logo templates, social media graphics, and other visual assets necessary for maintaining brand consistency across various platforms.


Executive summary

Building brand kits is a crucial step in establishing a strong and cohesive brand identity. By following the outlined steps and incorporating the essential elements, you can create a branding kit that not only reflects the essence of your brand but also enhances its recognition and appeal to your target audience.

Remember, a well-crafted brand kit not only helps in maintaining visual consistency but also supports the overall growth and success of your business. So, take the time to build a brand that stands out and resonates with your customers.

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