20+ best brand guidelines examples (Web and PDF versions inside)

Dive into an immersive showcase featuring over 20 best brand guidelines examples. Learn how to craft compelling and coherent brand narratives from the industry's top players.
mixcloud brand guidelines examples

“Mixcloud” logo.


Welcome to our deep dive into the world of brand guidelines. In today’s feature, we’re showcasing more than 20 of the best brand guidelines examples across the web and PDF resources. These examples represent the pinnacle of brand consistency, visual identity, and brand voice development.

Whether you’re a seasoned brand manager, a member of a creative team, or just starting to create brand guidelines for your own company, this collection is designed to inspire and guide you toward creating a consistent brand identity.


Brand guidelines examples

Brand guidelines examples serve as the blueprint for communicating a company’s branding approach. These comprehensive guides encompass brand style guides, brand voice, visual elements, and other essential components like brand colors, logo usage, and marketing materials.

They ensure that every aspect of the company’s branding is aligned and brand consistent, from the brand’s logo to its tone of voice and brand’s color palette. Great brand guidelines extend beyond mere aesthetics to embed the brand’s core values and brand story across all communication media.


Full list of brand guidelines examples

Dive into our expansive collection showcasing a wide array of brand guidelines examples. This list covers a comprehensive range of industries and styles, providing a clear picture of how varied and dynamic brand identities can be structured and communicated.


Quick list

In this article, you’ll gain in-depth explanation about each brand guidelines. For those short on time, here is the quick list of brand guidelines. Click on the links below to directly access to the brand guidelines website or PDF of your choice.

  1. Miro
  2. Starbucks
  3. Mastercard
  4. Firefox
  5. Discord
  6. Slack
  7. Wise
  8. Mixcloud
  9. Odido
  10. Flax&Kale
  11. Reddit
  12. Hulu
  13. Instagram
  14. Bolt
  15. Herman Miller
  16. SeatGeek
  17. Mailchimp
  18. Freepik
  19. Twitch
  20. Dropbox
  21. Kia


Top 5 brand guidelines examples

Below, we highlight the top 5 brand guidelines examples that stand out for their creativity, clarity, and effectiveness. These select examples are a great starting point for anyone looking to understand what makes for great brand guidelines.


1. Miro

Best brand guidelines overall (Editor’s choice)

Let’s start our definitive guide on the best brand guidelines examples talking about Miro brand guidelines, a company that excels in unifying its visual essence through meticulously crafted brand guidelines. Their comprehensive brand style guide serves as a beacon for fostering credibility, enhancing brand recognition, and securing uniformity across diverse channels and formats.

Their own brand guidelines and rules meticulously dictates the application of logo designs, brand colors, font styles, image standards, and voice and tone, guaranteeing a consistent and identifiable brand image.

miro brand guidelines
miro brand guidelines 2

Miro brand guidelines.


Reflecting its commitment to cooperation, Miro’s brand identity showcases a systemized design approach, integrating figures symbolizing collective challenges and employing a straightforward, legible font for universal readability. Remarkably, after an impactful rebrand, Miro witnessed exponential growth, skyrocketing user engagement from 2.5 to 50 million, and boasting partnerships with industry giants like Netflix, Spotify, and Cisco.

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Miro brand guidelines VIS 2.0

The logo stands as a central component of Miro's visual communication system, acting as a universal signature across all channels and representing the company, its people, and its brand. Given its significance, numerous guidelines have been established for its application.

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2. Starbucks

The Starbucks brand guidelines narrate a journey from its inception at Seattle’s Pike Place Market to becoming a global coffee icon, interweaving a rich heritage with a robust visual identity. These guidelines breathe life into Starbucks’ ethos, emphasizing high-quality coffee and community spirit.

starbucks brand guidelines
starbucks brand guidelines 2

Starbucks brand guidelines.


Defining its character as inventive, exuberant, and quality-centric, Starbucks caters to affluent clientele who cherish superior coffee and a wholesome lifestyle. The brand guide and brand style guide embodies tranquility, sharing, and urban responsibility, underpinned by its famous green Siren logo and the vibrant brand colors. The latest rebrand underscores innovation and familiarity, securing Starbucks’ position as a beacon of creativity and warmth while staying true to its core elements.

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Starbucks Creative Expression brand guidelines

The Starbucks brand has undergone an evolution to better meet the diverse needs of customers worldwide. A new design system has been introduced, maintaining the elements of the brand while prioritizing customer experience in creative expression.

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3. Mastercard

Mastercard ensures its brand identity remains unmistakable and uniform with precise brand guidelines. These Mastercard online brand guidelines and rules specify the accurate portrayal of the Mastercard emblem, maintaining legibility and contrast against backgrounds and ensuring the logo is surrounded by adequate space.

mastercard brand guidelines
mastercard brand guidelines 2

Mastercard brand guidelines.


The brand style guide insists on a particular typography for the Mastercard name, highlighting simplicity and connectivity. By focusing on the iconic interlocking circles, Mastercard aims to foster global brand recognition, encouraging the consistent use of the card by stakeholders, enhancing consumer familiarity and engagement.

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Mastercard brand guidelines

Explore the Mastercard Foundation Brand Architecture and Guidelines, designed to shape a coherent and distinctive brand presence globally.

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4. Firefox

Another brand that deserve a spot in this brand guideline examples guide is Firefox, a brand that champions a coherent and distinctive online persona, detailed in the Firefox brand guidelines. The brand’s essence is assertive, transparent, and user-centric, appealing to Conscious Choosers who favor brands reflecting their values.

firefox brand guidelines
firefox brand guidelines 2

Firefox brand guidelines.


“Firefox answers to no one but you” encapsulates the brand’s dedication to user autonomy and privacy, standing firm on integrity and supporting innovation and community efforts.

The Firefox brand guide and Style Guide offer exhaustive instructions for crafting applications and websites that carry the unique Firefox aesthetic, ensuring brand consistency in logos, color palettes, and typographic choices across all user touchpoints.

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Firefox brand guidelines

The perception of Firefox as merely a web browser is evolving. A suite of new products and services has been developed, aimed at empowering users and showcasing the company as a technology ally.

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5. Discord

Let’s conclude our list of the top 5 brand guidelines with Discord portraying a lively, imaginative brand identity, balancing humour with a commitment to quality. Recognized for its dynamic brand colors and engaging design, Discord brand guidelines resonate with its core of community-centric communication.

discord brand guidelines
discord brand guidelines 2

Discord brand guidelines.


The brand guide and brand guidelines delve into brand story, visual identity, brand values, and practical applications like logo placement and typography. This design overhaul stays loyal to Discord’s distinct, informal culture while extending its appeal beyond gamers, illustrating its evolution while maintaining the charm that defines the brand.

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Discord brand guidelines

This document will navigate you through the fundamental elements of Discord's identity system, detailing how these components contribute to the construction of our brand. Adherence to these guidelines is crucial for ensuring a consistent, memorable, and impactful representation.

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More brand guidelines examples

Continue your exploration with even more brand guidelines examples. Each set in this section offers unique insights into how different brands approach their brand style guide, ensuring brand consistency and a consistent brand identity across all platforms and mediums.


6. Slack

Slack’s brand guidelines are another great example that delineate a cohesive visual identity, ensuring brand consistency across all touchpoints. They detail the essence of the brand, encapsulating brand values, brand voice, and brand persona, alongside critical design elements such as the brand’s logo, color palette, typography, and illustrations.

Governance rules within these guidelines stipulate the proper utilization of Slack’s brand assets to maintain brand integrity, detailing logo usage against varied backdrops and scenarios.

slack brand guidelines
slack brand guidelines 2

Slack brand guidelines.


Moreover, the Slack Brand Center serves as a hub for accessing official branded assets, including logos and imagery. Slack’s ethos is built on compassion, inquisitiveness, politeness, and a dedication to craftsmanship, with its visual design championing simplicity and human-focused interaction, fostering a welcoming and unified brand atmosphere.

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Slack Edge brand guidelines

This Slacks' brand guidelines details the foundational elements of Slack's brand identity, including our values, distinguishing factors, language usage, and their overall global presence.

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7. Wise

Wise introduces brand guidelines fostering a distinctive, accessible, and consistent experience globally, marking a significant shift in its branding approach. This rejuvenation introduces a new visual palette, anchored by a vibrant green, and the symbolic Fast Flag logo, denoting progress and inclusivity. The rebrand distances Wise from traditional financial stereotypes, instead, embodying a dynamic, modern ethos.

wise brand guidelines
wise brand guidelines 2

“Wise” brand guidelines.


The Wise Design system champions uniformity across typography, icons, and illustrations, ensuring brand alignment. This brand identity mirrors the diverse spectrum of global currencies and cultures, aligning with Wise’s mission of streamlining international payments and enhancing affordability for its varied customer base.

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Wise Design brand guidelines

Wise brand guidelines are designed to offer a unique, accessible, and uniform user experience worldwide. The rebranding introduces a fresh design, color scheme, tone, illustrations, and photography. Green is now the primary color, complemented by the Fast Flag logo, symbolizing forward movement and inclusiveness.

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8. Mixcloud

Mixcloud crafts brand guidelines aimed at forging a potent visual identity and bolstering user brand recognition. It emphasizes the fusion of online and offline community spaces, weaving through imagery to bridge musical genres and cultural narratives.

mixcloud brand guidelines
mixcloud brand guidelines 2

“Wise” brand guidelines.


These brand guidelines and brand elements dictate the brand’s visual components, including style guide, color, logo design, illustration, and typography, ensuring consistent brand portrayal. Conveyed through Studio Output, Mixcloud’s brand essence champions creator autonomy, urging users to personalize their profiles and organize content to craft a compelling brand presence, underpinning their distinctive identity within the streaming landscape.

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Mixcloud brand guidelines

Mixcloud exists to help people connect through music and they've built a brand that reflects how they behave and believe in.

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9. Odido

Odido sets forth brand guidelines aimed at crafting a distinct and coherent brand identity. It highlights themes of connectivity, diversity, and accessibility, intending to render technology enjoyable for a broad audience. The brand’s logo symbolizes unity and optimism, depicting a colorful and interconnected world. Odido’s visual identity balances sophistication with approachability, offering a range of design applications suited to different brand interactions.

odido brand guidelines
odido brand guidelines 2

“Odido” brand guidelines.


From logo and color usage to typography and motion graphics, this brand manual with assets collectively animates Odido’s identity. Despite initial rebranding challenges from T-Mobile, Odido’s brand strategy is committed to delivering a vibrant and user-centric experience, reinforcing its vision of an inclusive and enjoyable technological environment.

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Odido brand guidelines

Odido sets forth brand guidelines aimed at crafting a distinct and coherent brand identity. It highlights themes of connectivity, diversity, and accessibility, intending to render technology enjoyable for a broad audience.

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10. Flax&Kale

Flax&Kale casts its vision towards fostering wellness through sustainable and nutritious eating, aiming to shift societal norms toward healthier habits. The brand underscores the significant influence of diet on overall well-being and environmental sustainability. Explore Flax&Kale brand guidelines.

flax&kale brand guidelines
flax&kale brand guidelines 2

“Flax&Kale” brand guidelines.


While specific brand guidelines are not detailed, Flax&Kale’s ethos likely revolves around offering a diverse menu that caters to varied dietary preferences, underlining the brand’s commitment to nutrition, sustainability, and taste. This approach not only promotes healthier lifestyle choices but also aligns with Flax&Kale’s mission to impact personal health and the global ecological footprint positively.

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Flax&Kale online brand guidelines

Flax&Kale casts its vision towards fostering wellness through sustainable and nutritious eating, aiming to shift societal norms toward healthier habits. The brand underscores the significant influence of diet on overall well-being and environmental sustainability. 

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11. Reddit

The Reddit branding principles guide the creation of a uniform and identifiable visual essence across the platform. These principles encompass the iconic Reddit emblem, its distinctive color scheme, chosen typefaces, and rules for proper application, ensuring the brand’s visual elements consistently reflect its ethos. Central to Reddit’s identity is the Snoo figure, a friendly, smiling alien emblem that encapsulates the brand’s communal and engaging nature.

reddit brand guidelines
reddit brand guidelines 2

“Reddit” brand guidelines.


The principles stress the necessity for formal authorization prior to employing Reddit’s visual design elements, adhering strictly to established norms to safeguard the brand’s authenticity. Users are cautioned against altering official assets or employing unauthorized versions from the web.

They should instead utilize sanctioned Reddit imagery when depicting the brand. Furthermore, the guidance details legal stipulations for utilizing Reddit’s visual components, highlighting prohibitions on uses that might infringe upon Reddit’s proprietary rights.

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Reddit brand foundation overview

The Reddit branding principles guide the creation of a uniform and identifiable visual essence across the platform. These principles encompass the iconic Reddit emblem, its distinctive color scheme, chosen typefaces, and rules for proper application, ensuring the brand’s visual elements consistently reflect its ethos.

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12. Hulu

The Hulu branding principles aim to forge a uniform and identifiable visual identity. These rules encapsulate the Hulu emblem, color scheme, font styles, and application instructions to guarantee that the brand’s visual resources reflect its true character. The brand is recognized by its lively color palette and unique logo, which together underscore Hulu’s engaging community vibe. The principles underscore the necessity of securing permission before utilizing Hulu assets and adhering strictly to the guidelines to uphold the brand’s integrity.

hulu brand guidelines
hulu brand guidelines 2

“Hulu” brand guidelines.


Users are counseled against modifying brand essential elements or using unauthorized versions from the web and should employ official Hulu graphics when referencing the brand. Moreover, the rules provide legal conditions for using Hulu’s visual assets, including limitations on uses that could infringe on Hulu’s intellectual property rights. The Greenhouse tool offers exhaustive resources for vividly actualizing the Hulu brand.

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Hulu brand guidelines

The Hulu branding principles aim to forge a uniform and identifiable visual identity. These rules encapsulate the Hulu emblem, color scheme, font styles, and application instructions to guarantee that the brand’s visual resources reflect its true character.

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13. Instagram

The Instagram brand guidelines are crafted to define the brand’s core values, craft personas, and establish a distinctive visual identity through a selected color scheme, typeface, logo implementation, photographic style, and application tips. These guidelines assist users in maintaining a coherent and recognizable presence on the platform.

instagram brand guidelines
instagram brand guidelines 2

“Instagram” brand guidelines.


Account holders are encouraged to rejuvenate their Instagram presence by harmonizing their feed’s aesthetics with their branding objectives, ensuring uniformity across all posts and stories. Strategies such as refining profiles, establishing clear KPIs, and leveraging trending hashtags are advocated to enhance branding effectiveness on Instagram.

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Instagram brand guidelines

The Instagram branding guidelines are crafted to define the brand's core values, craft personas, and establish a distinctive visual identity through a selected color scheme, typeface, logo implementation, photographic style, and application tips.

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14. Bolt

The Bolt branding guidelines are dedicated to ensuring a uniform and identifiable visual identity for the brand. These guidelines detail the Bolt logo, color scheme, typography, and rules for appropriate usage, ensuring the brand’s visual assets align with its identity.

Usage of Bolt’s marks and assets requires explicit written approval from Bolt, and adherence to set guidelines is essential to preserve the brand’s integrity. The Bolt guidelines underline that all positive brand association resulting from the use of Bolt marks benefits Bolt directly.

bolt brand guidelines
bolt brand guidelines 2

“Bolt” brand guidelines.


Users must avoid altering the marks or implying a false association or endorsement by Bolt. Moreover, individuals should ensure their own trademarks are more prominent than the Bolt marks and include a trademark attribution in all materials that feature Bolt. Detailed information on utilizing Bolt brand assets can be found in the official guidelines and available resources online.

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Bolt brand guidelines

The Bolt branding guidelines are dedicated to ensuring a uniform and identifiable visual identity for the brand. These guidelines detail the Bolt logo, color scheme, typography, and rules for appropriate usage, ensuring the brand's visual assets align with its identity.

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15. Herman Miller

The Herman Miller brand guidelines aim to sustain a consistent and identifiable visual identity for the brand. These directives incorporate the logo, color scheme, typeface, and usage instructions to ensure the brand’s visual assets are used in alignment with its identity. The guidelines stress the need for acquiring permission before using Herman Miller assets and strict adherence to the guidelines to uphold the brand’s integrity.

herman miller brand guidelines
herman miller brand guidelines 2

“Herman Miller” brand guidelines.


Users are discouraged from altering brand assets or employing unauthorized internet versions, and are advised to utilize official Herman Miller graphics when referencing the brand. Additionally, the guidelines specify the terms of use for Herman Miller brand assets, imposing restrictions on usage that might infringe on Herman Miller’s proprietary rights.

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Herman Miller brand guidelines

The Herman Miller branding guidelines aim to sustain a consistent and identifiable visual identity for the brand. These directives incorporate the logo, color scheme, typeface, and usage instructions to ensure the brand's visual assets are used in alignment with its identity.

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16. SeatGeek

The SeatGeek brand guidelines are crafted to preserve a consistent and distinct visual identity. These rules encapsulate essential brand components like the logo, color schemes, typography, and proper usage practices to guarantee alignment with SeatGeek’s identity. The 2021 rebranding aimed to inject fresh energy into the brand, distinguishing it from rivals while capturing the essence of live event experiences through a nod to retro concert aesthetics and tangible ticket keepsakes.

seatgeek brand guidelines
seatgeek brand guidelines 2

“Seat Geek” brand guidelines.


This rejuvenation effort led to the creation of a contemporary logo and a bespoke brand typeface, drawing from the energetic ambiance of historical event ephemera but with a modern digital twist. The objective was to forge a striking, user-centered, unique, and assertive visual identity that resonates with the heartfelt connections and competencies linked to live events.

This refresh also introduced an extensive collection of typographic illustrations and the custom typeface, Encore Sans, solidifying SeatGeek’s stance as a comprehensive platform that thoroughly understands and caters to fans across different arenas and cultural niches.

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SeatGeek brand guidelines

The SeatGeek brand guidelines are crafted to preserve a consistent and distinct visual identity. These rules encapsulate essential brand components like the logo, color schemes, typography, and proper usage practices to guarantee alignment with SeatGeek’s identity.

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17. Mailchimp

The Mailchimp brand guidelines strive to sustain a consistent and identifiable visual identity. These guidelines cover components like the logo, color spectrum, typography, and proper usage to ensure the brand assets correspond with Mailchimp’s identity. The recent brand evolution reflects Mailchimp’s growth from an email-centric platform to a premier marketing solution for small businesses.

mailchimp brand guidelines
mailchimp brand guidelines 2

“Mailchimp” brand guidelines.


The new design system introduces the custom type family, Means, the vibrant Cavendish Yellow, and a commitment to genuine, inclusive imagery to truthfully depict its user base and community. The guidelines underscore the significance of clarity, consistency, and visual harmony to foster instant recognition of the brand across all touchpoints. Mailchimp’s branding resources, accessible online, enable users to understand and apply the brand elements correctly.

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Mailchimp design and brand identity

The Mailchimp brand guidelines strive to sustain a consistent and identifiable visual identity. These cover components like the logo, color spectrum, typography, and proper usage to ensure the brand assets correspond with Mailchimp's identity.

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18. Freepik

The Freepik brand guidelines delineate a distinctive visual identity that effectively conveys the brand’s principles. These guidelines include logo specifications, brand personality depiction, color themes, and logo access, aiding in the vivid representation of the Freepik brand. Identifying itself as inventive, community-focused, and resource-sharing, Freepik aims to empower global creativity by facilitating the transformation of ideas into superior designs swiftly and effectively.

freepik brand guidelines
freepik brand guidelines 2

“Freepik” brand guidelines.


The rebrand introduced a novel logo and the custom typeface Degular, mirroring Freepik’s mission and progress. The primary color palette, inspired by Freepik’s coastal roots in Málaga, combines cool, fun shades to narrate the brand’s modern tale.

The renewed identity symbolizes the fusion of creativity and freedom, with variable-width characters representing limitless design possibilities. Users are invited to explore Freepik’s brand assets on its website for consistent and effective brand portrayal across diverse platforms.

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Freepik brand guidelines

The Freepik brand guidelines delineate a distinctive visual identity that effectively conveys the brand's principles. These guidelines include logo specifications, brand personality depiction, color themes, and logo access, aiding in the vivid representation of the Freepik brand.

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19. Twitch

The Twitch brand guidelines are meticulously designed to ensure a consistent and identifiable visual identity. These principles encompass various elements, including logo application, color schemes, font styles, and proper usage practices to confirm that the brand assets align with Twitch’s identity.

twitch brand guidelines
twitch brand guidelines 2

“Twitch” brand guidelines.


When referencing Twitch and its offerings, it is recommended to use official Twitch Brand Assets and treat Twitch trademarks as adjectives, not nouns or verbs. Moreover, wherever feasible, attribute Twitch as the source and refrain from altering or distorting Twitch Brand Assets in any form.

The guidelines also stipulate conditions for employing Twitch Brand Assets in domain names, social media, corporate identities, applications, or merchandise without explicit permission from Twitch. Adherence to these guidelines is essential to preserve the Twitch brand’s integrity.

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Twitch brand guidelines

The Twitch brand guidelines are meticulously designed to ensure a consistent and identifiable visual identity. These principles encompass various elements, including logo application, color schemes, font styles, and proper usage practices to confirm that the brand assets align with Twitch's identity. 

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20. Dropbox

The Dropbox brand guidelines are devised to ensure a consistent and identifiable visual identity. These rules cover aspects like logo use, color themes, typography, and proper application instructions to confirm that brand assets are utilized in harmony with Dropbox’s identity. Users are guided against employing Dropbox brand’s values, names, logos, or images in misleading or confusing manners or suggesting unauthorized sponsorship, endorsement, or affiliation.

dropbox brand guidelines
dropbox brand guidelines 2

“Dropbox” brand guidelines.


When integrating Dropbox branded elements, and brand materials into advertising, promotional content, educational resources, or products, it is recommended to consult with Dropbox beforehand to confirm guideline adherence.

App developers integrating Dropbox must adhere to specific branding rules, particularly regarding app nomenclature and the depiction of the Dropbox name and logo. These regulations underscore the importance of brand asset consistency and accuracy to cultivate a unified Dropbox brand experience across various channels and formats.

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Dropbox design standards

The Dropbox brand guidelines are devised to ensure a consistent and identifiable visual identity. These rules cover aspects like logo use, color themes, typography, and proper application instructions to confirm that brand assets are utilized in harmony with Dropbox's identity.

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21. Kia

The Kia brand guidelines are structured to foster a uniform and recognizable visual identity. Aimed at delineating and safeguarding Kia as an inspirational entity, these guidelines reflect the brand’s distinct mission and commitment to excellence through a confident and forward-looking voice and tone. The logo suite showcases a new emblem, epitomizing elegance and precision, symbolizing unity and exuding confidence with a distinctive signature.

kia brand guidelines

“Kia” brand guidelines.


The brand guidelines, including CI Guidelines, are crafted as the visual essence of the new Kia, aiding those tasked with positioning and safeguarding the brand. Supplementary Application and Communication guidelines ensure seamless adoption of the new brand identity.

Kia’s latest rebranding initiative introduces a sharp, modern logo representing precision and elegance, signifying connection and assurance through a pronounced signature, aiming to present Kia as a visionary and impactful brand.

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Kia brand guidelines

The Kia brand guidelines are structured to foster a uniform and recognizable visual identity. Aimed at delineating and safeguarding Kia as an inspirational entity, these guidelines reflect the brand's distinct mission and commitment to excellence through a confident and forward-looking voice and tone.

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Brand guidelines templates

In the bustling world of branding and design, brand guidelines templates are your roadmap to maintaining a harmonious visual identity. Just as a painter needs a palette, brands require a set of rules and tools to craft their unique image. Among the myriad places to find these essential templates, Envato Elements stands out as a treasure trove for creative assets.

This platform is not just a repository; it’s a springboard for creativity, offering endless downloads of high-quality materials. From brand style guides to visual elements, Envato Elements equips users with everything needed to ensure brand consistency. Whether you’re a brand manager or a part of creative teams, this resource is a goldmine for maintaining a consistent brand identity.


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FAQs

What are brand guidelines and examples?

Brand guidelines, also known as a brand style guide, are a set of rules that explain how your brand works. These include details on the brand’s logo, company logo, brand colors, and brand voice, ensuring brand consistency across all marketing materials.

For example, Coca-Cola’s guidelines might cover their exact red color code, font style, and the tone used in their advertising. These brand guidelines are crafted by the creative team and the legal team.


What are guidelines examples?

Good brand guidelines are the perfect example of clear, concise, and comprehensive communication. They cover all necessary brand elements, from visual style to tone of voice. They provide visual examples and brand guideline examples to ensure everyone is on the same page. They’re also accessible, allowing everyone from graphic designers to marketing teams to understand and apply them correctly.


What are the brand rules and guidelines?

These are specific do’s and don’ts that govern the use of brand assets like the brand’s logo, color codes, and typography. They help maintain a consistent brand identity and ensure that all marketing materials reflect the brand’s personality and values.


What is a brand style guide?

A brand style guide is a manual that details the brand’s aesthetic, brand values, and visual elements. It serves as a blueprint for creating brand-consistent materials and helps maintain a consistent brand identity.


What is brand identity?

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. It includes brand colors, logos, and marketing materials that create a unified and instantly recognizable image.


What is a brand voice?

The brand voice represents the personality and emotion infused into a company’s communications. It encompasses the tone of voice, brand story, and the way a brand communicates with its target audience.


Wrap Up

Crafting exceptional brand guidelines is not just about setting rules; it’s about telling a great brand story that resonates with your audience. From the brand’s color palette to its tone of voice, each element contributes to a brand’s identity and image.

Resources like Envato Elements offer a plethora of brand guidelines templates to kickstart this journey, ensuring brand consistency and integrity. Whether you’re defining your brand aesthetic or updating your brand kit, remember that great brand guidelines serve as the heartbeat of your company’s branding.

They ensure that everyone—from graphic designers to brand managers—works towards a unified, compelling brand image. Crafting these guidelines is not just a task but an ongoing process of aligning your company’s core values and vision with its public persona, ensuring that every touchpoint with customers is a reflection of your brand’s personality and values.

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