6+ Best Logo Making Tools: Paid & Free (2023)

Logo design is an art form that takes years of dedication to perfect. But for those without the budget or experience to hire a professional, there are many affordable options available. Are you ready to discover the best logo-making tools of 2023? From the free and intuitive to the most powerful, I have selected the best of logo creation software to make your design journey a success.
Best logo making tools

Logo design is an art form that takes years of dedication to perfect. But for those without the budget or experience to hire a professional, there are many affordable options available.

Moreover, even for the most experienced, a tool such as a logo maker can help you find inspiration or evaluate various declinations of a project you are creating.

Are you ready to discover the best logo making tools of 2023? From the free and intuitive to the most powerful, I have selected the crème de la crème of logo creation software to make your design journey a success.

Small businesses can rest easy knowing that creating a remarkable logo is at their fingertips, while seasoned design professionals can elevate their design process with some of the newest and most powerful tools on the market.

Buckle up and get ready to unleash your creativity with these 6+ top-notch logo creation tools that will make you a pro in no time.

Read also
  1. Best Logo Design Tips
  2. What Is User Experience Design?
  3. 10+ Free Animation Courses

What is the best logo making tool?

Here is the best logo maker that you can use to create professional logo designs.

1. Looka

Best online logo makers (Editor’s choice)

looka free logo maker
Image credits: Looka.

As the first free logo maker tool on this list, let me share with you this personal experience: Looka logo maker is one of the best things that ever happened to me.

As a professional logo designer, I used to spend countless hours fiddling with shapes, colours, and typography to create a masterpiece.

Without the right inspiration, you can spend hours and hours scrolling through Dribbble and Behance, but without coming up with a real solution – and we know very well that time is always short!

Then Looka came along like a ray of sunshine and changed things. It’s like having a personal design assistant who knows what you need even before you ask.

Looka’s intelligent artificial intelligence algorithms analyze your input and create many logo options, at lightning speed. No wonder Looka is number one on my list.

What I love most about Looka is its ability to capture the essence of the brand. Your logo is not just a beautiful image, but an embodiment of your company’s personality.

Whether it’s sleek and modern, quirky and playful, or elegant and timeless, Looka offers a range of logo ideas that will make your brand stand out.

And the best part? Looka offers many custom options, allowing you to tweak and refine your chosen design until it is unique. Trust us, with Looka your logo will become your company’s secret weapon.

Key Features

looka logo generator key features
Image credits: Looka.

  • Intelligent algorithms: Looka logo maker harnesses the power of intelligent artificial intelligence algorithms to generate many logo options with just a few clicks instantly. Say goodbye to hours of brainstorming and welcome instant inspiration.
  • Unique resources: Looka offers an extensive library of design resources, including icons, illustrations, and graphics, providing endless possibilities for creating a logo that truly stands out.
  • Customization tools: you can fine-tune everything from colours and fonts to shapes and layouts with these.
  • User-friendly interface: this makes designing a logo easy and fun. Whether you are an experienced or novice designer, you will find the tool intuitive and easy to navigate.
  • Visually satisfying: Each design is pixel-perfect and visually stunning, guaranteed to make a lasting impression.

User Experience

looka logo generator user experience
Image credits: Looka.

Looka is much more than just a logo creator. With its intuitive interface and expertly crafted selection of features, Looka takes you on a design journey that is both fun and effective.

During the journey, you could try out design resources and modify colours, fonts, and shapes, all accompanied by a truly intuitive interface.

At every step of the process, Looka acts as a trusted companion, guiding you through the logo design with a series of steps designed with user experience as the central aspect.


looka free logo maker pricing
Image credits: Looka.

Looka logo maker offers various pricing plans to accommodate different needs and budgets, and you can start using and creating logos 100% free.

  • Brand Kit subscription: $ 96/yr billed annually
  • Brand Kit Web subscription: $ 192/yr billed annually
  • Basic Logo Package: $ 20 One-Time Purchase
  • Premium Logo Package: $65 One-Time Purchase

Pros and Cons


  • Thanks to AI, you can save time searching for inspiration
  • You can fine-tune every detail by creating a fully customized logo
  • An extensive library of design resources offers endless possibilities for creating unique logos


  • Sometimes the results of AI-generated logos are a little off topic
  • It may be a bit expensive for some to purchase the final file
  • Some design features are limited compared to more complex software

2. Canva

Best tailor brands logo maker

canva best logo makers
Image credits: Canva.

I have to tell the truth: Canva never ceases to amaze me. In the world of graphic design, the most experienced graphic designers always aim to use software from the Adobe package, but Canva over time has managed to create a truly competitive web app.

Canva is a truly comprehensive tool that allows you to create graphics of all kinds, from simple social posts to complex brochures and even websites.

But that’s not the end of the story, as Canva also offers the ability to generate logos directly from its easy-to-use interface with a wide range of design resources.

As far as I can tell in my experience, I have been using Canva logo maker for quite some time, to get inspiration for my logo designs, and to have a fast and effective method.

Effectively, for those who have a small budget, little time to make a logo, and need something fast, Canva can be a great solution.

Key Features

canva best free logo maker key features
Image credits: Canva.

  • Ease of use: regardless of your experience level, the user-friendly interface will guide you through the design process, making it easy to create a unique logo.
  • Library of assets: Canva offers a huge library of graphics and design elements, and many of them are free.
  • Useful for inspiration: if you need some inspiration, Canva offers a number of pre-designed logo templates to speed up the design process.
  • Collaboration feature: with collaboration and sharing features, you can easily work on and share your designs with team members and clients.

User Experience

canva best logo makers user experience
Image credits: Canva.

Let’s talk about UX/UI: thanks to its simple interface and drag-and-drop function, creating a logo is no longer a daunting task.

With its interface, making a logo and graphic becomes very easy, even for those new to the world of design in general.

Although in some cases, compared to software for top professionals, Canva has some limitations, I must say that for creating logos and other designs faster, it is a really powerful tool.

Personally, I use it a lot and that’s why I wanted to add it to this list, also because it has a user experience made just for those who are not experts.


canva free logo makers pricing
Image credits: Canva.

Canva logo maker offers flexible pricing plans, including a free option and premium plans, providing users with a range of choices to suit their budget and design needs.

  • Free: $ 0/month
  • Canva Pro: $ 11,99 per user/per month
  • Canva Team: $ 13,99 per 5 users/per month

Pros and Cons


  • With an easy-to-use interface and intuitive design tools,
  • An extensive library of design elements, templates, and custom options
  • Collaborating with teams or clients on logo designs is a breeze,


  • Can limit control and custom options
  • Some design elements and templates can also be widely used, hindering the possibilities of creating truly unique and original logos.
  • May lack advanced features and capabilities for the more experienced.

3. Wix

Best logo maker for designing a logo quickly

wix free logo makers
Image credits: Wix.

Let’s move on to another logo maker that I have been experimenting with for a while, and which I must say has helped me simplify some processes.

Wix offers a really well-structured logo maker tool with a number of customization options that respond to the individuality of your brand.

What I think sets Wix logo maker apart from the crowd is mainly its integration with an all-in-one website-building platform.

That’s right, Wix not only provides a fantastic logo design experience but also allows for easy integration with your website.

So, for newbies, it can be a really interesting tool, because you can have a perfectly curated brand experience, with your new logo and website design living in perfect harmony.

Key Features

wix logo generator key features
Image credits: Wix.

  • Versatile customization options: allowing users to create logos truly tailored to their brands.
  • AI-powered logo generation: this system is a game changer, as it uses user data and preferences to create design options on the fly.
  • An extensive library of design assets: including icons, illustrations, and templates for social media, ensures users always have unique and professional design elements at their fingertips.
  • Seamless integration with Wix website builder: to have an effective workflow for those who need not just a logo, but an entire brand online
  • User-friendly interface: this makes the logo design easy, eliminating design stress and emphasizing creativity.

User Experience

wix free logo makers user experience
Image credits: Wix.

With Wix, you can truly rely on a well-prepared and organized user experience that allows you to create quality logos with simple clicks and in a very intuitive manner.

With so many customization options, Wix allows you to create the logo of your dreams with incredible ease.

And to make sure we don’t miss anything, in addition to the possibility of having so many quality inspirations, let’s not forget the extensive library of design components that are meticulously organized and that Wix makes available to us.

Try it out and then let me know what you think, but I think it’s worth Wix getting the third spot on this list.


wix best free logo maker pricing
Image credits: Wix.

Wix comes with 2 main different pricing for logos, including a basic pack only for the logo design.

  • Basic Plan: starting from $ 19
  • Logo + Website: starting from $ 6.90 per month

Pros and Cons


  • Good quality output for logo designers.
  • You can save time and money with design through AI.
  • Seamless integration with website builder Wix allows for a cohesive brand identity across the entire online presence.


  • Limited design resource library compared to dedicated graphic design software.
  • Less extensive custom options than other logo design tools.
  • Advanced design features may be lacking for experienced designers.

4. Squarespace

Best logo maker for final logo design

square space best free logo maker
Image credits: Squarespace.

Among this list of best free logo makers, if we have talked about Wix, we also cannot fail to mention its main rival, namely Squarespace.

Squarespace logo maker is what can be called another AI-based tool with spades in my opinion.

It guides your logo design journey with a number of eye-catching templates, each of which is sleek, modern, and professionally crafted, and serves as the perfect starting point.

With Squarespace, I can say that you will be spoiled for choice, whether you want a minimalist and chic look or a bold and vibrant one.

However, what sets Squarespace apart is its dedication to simplicity-we can also see this in the style of web design templates this website design tool offers.

Now, as mentioned earlier, one may wonder if a logo creator is really up to the task if he can replace a professional designer.

It is a fair question, and the answer is, “It depends.” Obviously, I would argue that it can only replace a designer if it is a quick logo design, perhaps for a side-business project that is starting and for which you really don’t have even a small budget.

But with Squarespace you can customize and refine your design, bringing every detail to life until it is unmistakably yours, so it can be a great solution here.

Key Features

squarespace logo ideas key features
Image credits: Squarespace.

  • Stylish and modern logo templates: offers a collection of professionally made templates with contemporary taste and design.
  • Custom options: Users can customize their logo designs by adjusting colours, fonts, layouts, and more to create a customized logo.
  • Easy-to-use interface: this makes the logo design simple and accessible to all users, regardless of their design experience.
  • High-resolution logo files: Once the logo is finalized, the Squarespace logo creator provides high-resolution files ready for use on different platforms.
  • Seamless integration with Squarespace platform: Designed to integrate seamlessly with Squarespace websites, the logo creator allows users to effortlessly incorporate their logos into the overall brand identity.

User Experience

squarespace logo creators user experience
Image credits: Squarespace.

I found the experience with the Squarespace platform to be very intuitive and simple, allowing me to confidently design my own design proposal.

Especially for beginners, Squarespace offers effortless simplicity and elegance to fit your unique vision.

I believe it is truly a well-designed user experience and certainly does not lack the functionality you need, meticulously built in and just a click away.


squarespace online logo makers pricing
Image credits: Squarespace.

Squarespace offers the logo maker totally 100% free if you have a Squarespace account.

Pros and Cons


  • Sleek, modern logo templates provide a professional starting point.
  • The intuitive interface makes logo design accessible to users of any design level.
  • Seamless integration with the Squarespace platform makes it easy to incorporate logos into websites.


  • Again, somewhat limited custom options
  • If you are looking for advanced customizations, it may be a bit lacking

5. PlaceIt

Best logo maker for the visual style

placeit logo makers
Image credits: PlaceIt.

PlaceIt is another really well-made and organized tool that spans various design categories, and it too has launched its own logo maker tool.

I must say that the interface is really very intuitive (maybe even too simple!) and easy-to-use tools, so you will certainly have no trouble creating logos with this tool.

If you try it, you will find yourself exploring a wide selection of design components, fonts, and layouts that inspire limitless possibilities!

But here’s what sets PlaceIt apart: it allows you to visualize your logo in a real-world context with its “Merch Preview” feature.

PlaceIt’s mockup generator allows you to display your logo in a variety of media such as the business name on a business card, apparel, and signage. It’s like testing your logo before you launch it into the world!

And sometimes, I have to say, this can really be a strength for those who are short on time because you optimize your time compared to using Photoshop to create mockups of each output on which to apply the logo.

Maybe it’s not the perfect mockup for you at the time, but at least you have a clear vision of how an output with your logo applied can come out.

Key Features

placeit logo editor key features
Image credits: PlaceIt.

  • Extensive library of design components: this tool offers a large collection of design components, including icons, graphics, fonts, and layouts.
  • Intuitive interface: this allows users of all levels to effortlessly navigate through the tool and design logos.
  • Mockup generator: PlaceIt logo maker includes a mockup generator, which allows users to visualize their custom logos in real-world contexts, applying them to various media such as on a business card, apparel, and signage.
  • Custom options: Users have the freedom to customize every aspect of their logos, from adjusting colours and fonts to changing layout and placement.
  • High-quality downloadable files: Once the logo is finalized, logo creator PlaceIt provides users with high-resolution final logo files in various formats, enabling seamless integration into websites, social media, and other marketing materials.

User Experience

placeit online logo makers user experience
Image credits: PlaceIt.

With an intuitive interface and an abundance of design options at your fingertips, you will find yourself immersed in a world of endless possibilities.

Even for PlaceIt, I must say that navigating through the library and creating logos is design-proof for most design novices! You truly navigate effortlessly through a vast library of design components, fonts, and layouts.

Then, the mockup generator adds another layer of quality, allowing you to use this tool in a usable way, visualize your business name and business logo in real scenarios and see it come to life.


placeit best logo makers pricing
Image credits: PlaceIt.

PlaceIt comes to you with a simple plan that incorporates everything the platform has to offer, including the logo maker tool.

Pros and Cons


  • A wide range of options for creating unique and visually appealing logos.
  • The logo design process is accessible and enjoyable for users of any level.
  • The mockup generator feature allows users to visualize their logos in real-world contexts, like a logo printed, the business logo on a business card, etc.


  • Even for PlaceIt, custom options are limited
  • Design components are also limited compared to other software
  • Even for PlaceIt, the final file may not turn out as hoped at times

6. Adobe Express

Best logo maker for high-resolution logo file

adobe express best logo makers
Image credits: Adobe.

Given the evolution of the graphic design market and the demand of more and more novice users to be able to approach the world of graphic design more easily, even the company par excellence Adobe decided to create a more accessible, faster, more intuitive tool.

As you know, I have been working for over 15 years in the graphic design field and Adobe has been a must-have from the very first moment, and let me tell you that Adobe Express amazed me the first time I used it.

Although very limited compared obviously to its other software such as Illustrator, Photoshop, and XD, this Adobe Express really has many useful features for creating graphics faster, including logos!

What sets Adobe Express apart from others (and its own more complex software) is its intuitive interface and wide range of pre-packaged design components.

You can choose from a huge library of fonts, icons, shapes, and colours to bring your logo vision to life.

With numerous custom options, you can tweak every detail of your design until it is perfect. Believe me, the possibilities are just so many.

Another thing that did not go unnoticed by my eyes is how Adobe Express is also packed with intelligent feedback based on artificial intelligence.

These intelligent suggestions can help you find inspiration and come up with new design ideas that you would never have considered otherwise.

So since you can start with a totally free account, I can only recommend that you test it out.

Key Features

adobe express best logo makers key features
Image credits: Adobe.

  • Easy-to-use interface: Adobe Express logo maker offers an intuitive and easy-to-use interface, making it easy for both beginners and experienced designers to navigate the tool.
  • Wide selection of design components: you will have access to a large collection of design elements such as fonts, icons, shapes, and colors.
  • Custom options: This logo creator offers a wide range of custom options, such as brand colors and font styles, allowing you to personalize every aspect of the design.
  • AI suggestions: Adobe Express harnesses the power of artificial intelligence to offer intelligent suggestions.
  • Versatile output formats: Once the logo is created, Adobe Express allows it to be exported to various formats, ensuring compatibility with different platforms and applications.

User Experience

adobe express logo generator user experience
Image credits: Adobe.

From the moment you start using the tool, you will be greeted by a really very well-designed interface-it’s Adobe’s, after all!

Navigating through the various options and design components is a breeze, and you will find yourself effortlessly creating a logo that exceeds your expectations.

The level of attention given to the user experience is evident in every click and interaction, so it’s one of those experiences where you feel completely in control while being guided by the tool’s intuitive design.

Trust me: once you dive into the Adobe Express logo creator, you won’t want to come back!


adobe express logo generator pricing
Image credits: Adobe.

You can start using Adobe Express with the 100% free trial, and then select the premium package. Or, you can use Adobe Express included in the Adobe Suite package.

  • Free Plan: $ 0 per month
  • Premium: $ 12 per month

Pros and Cons


  • Intuitive interface for easy logo design.
  • Extensive library of design elements for customization.
  • Artificial intelligence-based suggestions for creative inspiration.


  • Limited advanced design features compared to Illustrator and Photoshop
  • Some design elements may be less unique due to their frequent use by many users.
  • Limited flexibility in fine-tuning complex design details.

7. Bonus: DesignHill

Best free logo maker

designhill logo design maker
Image credits: DesignHill.

Last but not least, DesignHill is also worth a few words. I think it is a great tool for designing eye-catching and unique logos in a short time.

What sets this design platform apart is its community-based approach, connecting you with a community of talented designers eager to offer feedback and suggestions to help you create your ideal logo.

DesignHill’s logo creator is easy to use, with a user-friendly interface and a large collection of design components that even newbies can appreciate.

From fonts to icons to colors, everything you need is at your fingertips to create a logo that uniquely reflects your business.

But what really makes DesignHill shine are its remarkable custom options, such as brand colors and font styles.

With the ability to perfect every aspect of your logo, including iconic shapes and images, you can infuse your design with the perfect amount of personality and uniqueness.

On DesignHill’s tool, the logo creation process is smooth and enjoyable, with a community of design experts ready to help you achieve logo perfection.

Key Features

designhill logo editor and logo design contest key features
Image credits: DesignHill.

  1. Extensive Design Components: You’ll have a wide range of options, ensuring your logo is unique and perfectly represents your brand.
  2. User-Friendly Interface: With intuitive controls and easy navigation, a graphic designer can make a logo with confidence and efficiency.
  3. Custom Options: Adjust the size, position, and color of elements, experiment with different layouts, and make a logo online that truly reflects your brand’s identity.
  4. Community Feedback: The platform facilitates community engagement, allowing you to seek feedback and suggestions from a community of designers.
  5. Affordable Pricing: DesignHill logo maker provides affordable pricing options, making professional logo design and tailor brands accessible to businesses and individuals with varying budgets.

User Experience

designhill free logo makers online user experience
Image credits: DesignHill.

Once you start using this tool, you will be immediately impressed by its intuitive interface, so for newbies, it is a truly useful tool.

You can tell that every click and interaction flows effortlessly, and the great thing is that you can start using it for free.

The custom options are really a lot, and the features are easy to use, allowing you to fine-tune every little detail until the visual style of your logo is done to perfection.

So I can say that it’s a really unique experience that will allow you to create a phenomenal logo and feel like part of a creative family.


designhill free online logo maker pricing
Image credits: DesignHill.

Designhill’s prices start at $20.00 per logo download.

Pros and Cons


  • Extensive library of design components and premium logo templates for a wide range of creative options – like social media.
  • User-friendly interface that makes custom logo design easy and accessible.
  • Community involvement and feedback for valuable insights and perspectives.


  • Limited advanced design features.
  • Some design components may be commonly used.
  • Some interface features could be improved.

What Is Logo Maker Tool?

Creating your own logo can be daunting and expensive, especially if you don’t have the design skills or the budget to hire a professional designer. This is where logo creation tools come in handy!

With these tools, you can design a unique logo that represents your brand in no time.

It is easy to use thanks to the intuitive interface and predefined templates for social media, fonts, icons, and other design elements, all of which can be customized to your preferences.

Plus, with drag-and-drop functionality, text editing for the business name, transparent background options, color selection, and image manipulation options, a good logo maker gives you more control to create an attractive and professional logo that stands out.

Whether you are starting a small business or simply want to establish your brand identity, logo maker tools offer a convenient and cost-effective solution to ensure that your logo represents the best parts of your business or personality.

Features Of Best Logo Makers

Best logo generators possess a set of distinctive features that set them apart from the rest. These features for logo designers include:

Customization options

If you’re looking for a unique and personalized logo design, you’ll want to choose a great logo maker that offers a wide range of custom options.

With these best free logo makers, you’ll be able to personalize each component of your logo design to reflect the identity of your brand, from the colors and fonts you select to the layout and shape of your design.

A custom logo design will set you apart and ensure that your business name stands out from the competition.

A vast library of design assets

A great online logo maker always offers a wide variety of design resources, from top-notch icons to the brightest templates.

With this wide range of resources, even the most inexperienced can create a logo in line with their expectations by simply selecting a graphic element that suits their needs.

Intuitive user interface

Of course, a user-friendly interface is a key feature of a great online logo maker – after all, we are talking about graphic design software!

It ensures that users of any level can navigate the tool effortlessly and create logos without feeling overwhelmed.

Therefore, the interface should be intuitive, with tools and functions easily accessible to everyone, especially those who are less experienced.

Versatile file formats and sizes

A great logo maker should allow users to download the perfect logo design in various file formats, including vector files, which can be scaled without losing quality-very important!

Vector files should also offer different sizes suitable for different applications, such as social media profiles, websites, and print materials.

Collaboration and sharing capabilities

As with somewhat all design software, collaboration features enhance the usability of a logo maker by allowing teams to work together on logo designs.

Great free logo designer makers often offer features for sharing designs with others, enabling easy feedback and collaboration during the design process.

Wrap Up

Logo design tools have evolved massively, offering a range of options where free and paid solutions collide.

Ultimately, in my search for the perfect best completely free logo generator for logo design in a short time and with little skill, I found Looka and Canva to be the most versatile and intuitive.

Of course, a tool like Adobe Illustrator may seem a bit daunting for beginners, and obviously, it has professional-level capabilities that are unbeatable.

At the same time, however, the user-friendly interface of Looka, Canva, or Adobe Express stands out as a reliable option for designers or business owners on a shoestring budget or new to the business.

Regardless of your skill level or budget to make tailor brands, these logo design tools offer very good results. The possibilities are endless and you have the power to bring your creative vision of the perfect logo to life.

With the best online logo makers, you can create a unique and eye-catching logo that truly represents your brand.

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