The art of branding: Barkroad by Guilherme Vissotto’s pet-friendly mission

Explore the story behind Barkroad by Guilherme Vissotto, a journey of creativity and design that redefines pet-friendly car travels. From the mascot inspiration to the final logo, uncover the artistry that shapes the pet shop's digital presence.
Barkroad by Guilherme Vissotto

Barkroad by Guilherme Vissotto.


Welcome to the inspiring world of design where functionality meets elegance. Today, we delve into a project that encapsulates this philosophy: Barkroad by Guilherme Vissotto.

This project showcases how thoughtful design can revolutionize a simple concept, transforming pet travel into a stylish and damage-free experience. Join us as we unravel the threads of creativity behind Barkroad’s visual identity.


Barkroad by Guilherme Vissotto

Barkroad by Guilherme Vissotto is not just a design; it’s a narrative woven with precision, purpose, and passion. Tasked with creating a strong, representative logo for a Polish pet shop specializing in car seat protectors for dogs, Vissotto embarked on a journey that put the shop’s digital sales strategy at the forefront.

Inspired by “Blue,” the pet shop’s mascot, he utilized a meticulous 1×1 modular grid to craft a harmonious and proportionate symbol, paying close attention to the nuances and curves. The color palette echoes Blue’s essence, with blues for loyalty, yellows reflecting the Golden Retriever’s vibrant energy, and beiges to ensure contrast and readability.

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Barkroad by Guilherme Vissotto.


About Amir Mrzae

Guilherme Vissotto is not just a graphic designer; he is a craftsman of brand identities with a rich history spanning over seven years across the globe. Having contributed to the success of diverse businesses from cafes to investment banks, Vissotto’s freelance journey is marked by his ability to infuse brands with life and character. His studio embodies this ethos, delivering more than just designs—it delivers stories that resonate across borders.

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Barkroad by Guilherme Vissotto.


Introduction to logo design: From brief to final presentation

“Introduction to Logo Design: From Brief to Final Presentation” is an online course designed by Guilherme Vissotto that serves as a masterclass in branding. Catered to both novice and seasoned designers, this course lays down the roadmap for creating logos that stand out.

It takes you from understanding the client’s vision to converting that into a tangible, impactful logo. Required materials are minimal, highlighting the course’s focus on creativity and strategic thought over fancy tools.

Introduction to logo design: From brief to final presentation
4.9

This Domestika course is an online course designed by Guilherme Vissotto that serves as a masterclass in branding. Catered to both novice and seasoned designers, this course lays down the roadmap for creating logos that stand out. 

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Wrap Up

In the story of Barkroad by Guilherme Vissotto, we find a testament to the power of design in everyday life. It’s a reminder that behind every great brand, there’s a story of passion, creativity, and meticulous craftsmanship.

As we close this chapter, we invite you to reflect on the impact of thoughtful design in your own life and the spaces around you. Barkroad by Guilherme Vissotto isn’t just a project; it’s a beacon for aspiring designers and a testament to where creativity can lead when fueled by passion and precision.

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