Work Hard, Play Hard: Inside Andrew Footit’s creative experimentation

Experience the extraordinary world of Andrew Footit, a master of typographic art. His journey from traditional design to the creation of 2D and 3D typographic masterpieces reveals a relentless pursuit of innovation.
Andrew footit

Image credits: Andrew Footit.


Andrew Footit, an award-winning London-based designer, has carved a niche in the creative world with his stunning typographic artworks. With over 15 years of experience in advertising, branding, and independent design, Andrew’s journey is a testament to his relentless creativity and innovation. In this feature, we delve into the essence of his work, exploring how his experimental approach and distinctive style breathe life into the art of typography.


Andrew Footit Typography

Andrew Footit’s typographic art is a symphony of boldness and creativity. His works are a blend of 2D and 3D formats, where typography becomes a canvas for artistic expression. He plays with a distinct color palette, often leaning towards primary colors, infused with simple yet striking graphic patterns.

The textures and patterns in his designs add layers of depth, transforming each piece into a visual story. This experimental nature of his work challenges traditional design concepts, encouraging viewers to rethink the role of typography in art and design. His personal pieces, characterized by playful experimentation, showcase a fusion of techniques and ideas, resulting in captivating and unique designs.

The textures and patterns in his designs add layers of depth, transforming each piece into a visual story. This experimental nature of his work challenges traditional design concepts, encouraging viewers to rethink the role of typography in art and design. His personal pieces, characterized by playful experimentation, showcase a fusion of techniques and ideas, resulting in captivating and unique designs.

Personal work by Andrew footit
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“Personal Works” by Andrew Footit.


Andrew Footit’s design journey is marked by diversity and a relentless pursuit of artistic growth. With a career spanning over a decade and a half, he has mastered the art of blending advertising and branding with personal creative explorations. His focus on illustrative typography in various formats showcases his versatility, while his work in type design and illustration highlights his wide-ranging skills.

As a creative director and consultant, Footit brings his unique vision to creative teams, from agencies to in-house units. His work with prestigious clients like Nike, Apple, and ESPN illustrates his ability to adapt his distinctive style to different brand narratives. Beyond his commercial success, it’s his personal work that truly embodies his experimental spirit and passion for challenging the status quo in design.


Modernist Masks PFP Series

Andrew Footit’s “Modernist Masks” is a captivating PFP series that stands as a homage to the influential design movements of the past, particularly Bauhaus and Memphis. This series is a bridge connecting historical design aesthetics to the modern digital art world. Each mask in the collection is a unique blend of the modernist, almost brutalist approach of Bauhaus, and the adventurous, colorful, and pattern-rich style of Memphis design.

Andrew’s passion for these two distinct styles is evident in every piece of the series. The “Modernist Masks” are sculptural digital artworks that embody the essence of Bauhaus and Memphis through their shapes, colors, and patterns. This NFT project transcends traditional art forms, bringing together the rigid, geometric lines of Bauhaus with the playful, eclectic essence of Memphis.

Modernists masks by Andrew footit
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“Modernist Masks” PFP series by Andrew Footit.



The uniqueness of this series lies in its limited nature. With only 100 distinct 1 of 1 designs, each mask is a rare artifact in the digital art space. Additionally, the series includes a total of 1000 pieces, comprising both unique designs and special editions. The project, which started around May 2022 and is estimated to conclude by May 2023, showcases Footit’s commitment to exclusivity and artistry.

Each mask is handcrafted, either by Footit himself or occasionally in collaboration with other artists, adding layers of uniqueness and rarity to each piece. The “Modernist Masks” series is not just an artistic project but also a collector’s dream, with each mask possessing its own rarity features and distinct characteristics.

Andrew Footit’s “Modernist Masks” is a testament to his love for design, art, and the evolving world of NFTs. It stands as a bridge between historical art movements and contemporary digital expression, offering a unique perspective on how traditional design elements can be reimagined in the modern era. This series is not only a collection of digital artworks but a celebration of the enduring impact of artists and designers who have shaped the world of design as we know it today.


Wrap Up

Andrew’s work, characterized by bold experimentation and a distinctive style, has not only reshaped the perception of typography but has also set a new standard for visual storytelling. His ability to infuse life into letters and words, transforming them into expressive art forms, speaks volumes of his talent and vision.

As we have explored, Andrew’s journey is not confined to personal projects. His collaborations with leading brands demonstrate his versatility and the universal appeal of his design philosophy. From the vibrant streets of London to the glossy pages of top-tier advertising campaigns, his art continues to captivate and inspire.

Whether it’s through his playful personal pieces or his impactful brand collaborations, Andrew Footit continues to push the boundaries, proving that typography can be as expressive and dynamic as any other form of art. His work stands as a testament to the power of creativity and is a source of inspiration for aspiring designers and creatives worldwide.

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